Internet marketing and Social Media (Bachelor thesis)
Τουρτούρης, Δημήτρης/ Γκιώσης, Λάζαρος
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Τουρτούρης, Δημήτρης | el |
| dc.contributor.author | Γκιώσης, Λάζαρος | el |
| dc.date.accessioned | 2023-09-06T13:20:36Z | - |
| dc.identifier.uri | http://195.251.240.227/jspui/handle/123456789/16088 | - |
| dc.description | Πτυχιακή εργασία - Σχολή Διοίκησης και Οικονομίας - Τμήμα Λογιστικής και Χρηματοοικονομικής , 2020 (α/α 12182) | el |
| dc.rights | Default License | - |
| dc.subject | Internet marketing | en |
| dc.subject | Social media | en |
| dc.subject | Marketing mix | en |
| dc.subject | Marketing strategy | en |
| dc.subject | E-marketing | en |
| dc.subject | Company Perspectives | en |
| dc.title | Internet marketing and Social Media | en |
| dc.title | Διαδικτυακό μάρκετινγκ και μέσα κοινωνικής δικτύωσης | el |
| heal.type | bachelorThesis | - |
| heal.type.en | Bachelor thesis | en |
| heal.generalDescription | Πτυχιακή εργασία | el |
| heal.classification | Διαδικτυακό μάρκετινγκ -- Κοινωνικές πτυχές | el |
| heal.classification | Internet marketing--Social aspects | en |
| heal.classification | Διαδικτυακό μάρκετινγκ | el |
| heal.classification | Internet marketing | en |
| heal.classification | Μέσα κοινωνικής δικτύωσης | el |
| heal.classification | Social media | en |
| heal.identifier.secondary | 12182 | - |
| heal.dateAvailable | 2024-09-05T21:00:00Z | - |
| heal.language | en | - |
| heal.access | embargo | - |
| heal.recordProvider | Σχολή Διοίκησης και Οικονομίας - Τμήμα Λογιστικής και Χρηματοοικονομικής | el |
| heal.publicationDate | 2020-10-12 | - |
| heal.bibliographicCitation | Τουρτούρης , Γκιώσης . (2020). Internet marketing and Social Media (Πτυχιακή εργασία). ΔΙΠΑΕ. | el |
| heal.abstract | Internet marketing is becoming a hot topic in every business sector, and gradually plays a truly important role in any company’s multi-channel marketing strategy. However, how to apply Internet marketing especially how to utilize it to attract more visitors to a certain website is still a big question for a number of advertisers. Also,social media is a vital channel for marketers nowadays. Customers are more empowered today than ever before and the Internet is accelerating the trend toward greater customer empowerment. This thesis mainly covers the basic knowledge of Internet marketing, how the Internet adapts to the marketing mix, as well as companies’ and consumers’ perspectives in pursuing Internet marketing. Furthermore, the thesis aims to describe the opportunities social media provides in organizational use, as well as, to provide an overview of the current situation of social media in marketing. | en |
| heal.advisorName | Γκιούρης, Θεόδωρος | el |
| heal.committeeMemberName | Γκιούρης, Θεόδωρος | el |
| heal.academicPublisher | Σχολή Διοίκησης και Οικονομίας - Τμήμα Λογιστικής και Χρηματοοικονομικής | el |
| heal.academicPublisherID | ihu | - |
| heal.numberOfPages | 37 σέλ. | - |
| heal.fullTextAvailability | true | - |
| heal.type.el | Προπτυχιακή/Διπλωματική εργασία | el |
| Appears in Collections: | Πτυχιακές Εργασίες | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| ΠΤΥΧΙΑΚΗ ΕΡΓΑΣΙΑ. A LINGUSTIC APPROACH TO EMARKETING AND SOCIAL MEDIA (1).pdf | Πτυχιακή εργασία | 530.26 kB | Adobe PDF | View/Open |
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