Eureka! Institutional Repository

In recent years, the internet has been increasingly penetrating modern marketing strategies as a means of promoting the business. This new product enables worldwide advertising of products, resulting in more profits and other benefits for the business. The use of internet and new technologies has created the e-marketing or otherwise internet marketing, web marketing, digital marketing and more. with the aim of promoting products and services electronically. The purpose of this paper is to analyze issues related to the strategy, process and implementation of new means, to measure the resulting data as well as to highlight the extent to which modern e-marketing is penetrating and evolving. Marketing is taking on new dimensions and the people who manage it are facing a new reality. New information emerges on an ongoing basis that needs to be assessed as needed and appropriately utilized to resolve any problems. And resolving does not mean that information is not re-evaluated, rather it is rechecked because of the changing environment. Classical marketing has evolved with the help of IT, enabling the use of new tools. Businesses began to develop electronically and marketing was forced to adapt to new data using new tools. The internet has revolutionized advertising and certainly could not be left unexploited.