Marketing and CRM (Bachelor thesis)
Πασχαλίδης, Θεόδωρος
The topics of marketing and CRM will be covered in this essay. We will examine
the definition of marketing, the mix, and the types in the first chapter. The definition
of CRM, its development, advantages and disadvantages, and its worth to both
customers and businesses will all be examined in the second chapter.
| Institution and School/Department of submitter: | Σχολή Οικονομίας και Διοίκησης - Τμήμα Λογιστικής και Πληροφοριακών Συστημάτων |
| Subject classification: | Πελατειακές σχέσεις -- Διαχείριση Μάρκετινγκ Customer relations -- Management Marketing |
| Keywords: | Μάρκετινγκ;Διαχείριση Πελατειακών Σχέσεων;Αξία του CRM;Πελάτες;Εταιρείες;Marketing;Customer relationship management;Value of CRM;Customers;Companies |
| Description: | Πτυχιακή εργασία - Σχολή Οικονομίας και Διοίκησης - Τμήμα Λογιστικής και Πληροφοριακών Συστημάτων, 2023 (α/α 13918) |
| URI: | http://195.251.240.227/jspui/handle/123456789/16733 |
| Item type: | bachelorThesis |
| General Description / Additional Comments: | Πτυχιακή εργασία |
| Subject classification: | Πελατειακές σχέσεις -- Διαχείριση Μάρκετινγκ Customer relations -- Management Marketing |
| Submission Date: | 2024-07-10T22:37:01Z |
| Item language: | en |
| Item access scheme: | free |
| Institution and School/Department of submitter: | Σχολή Οικονομίας και Διοίκησης - Τμήμα Λογιστικής και Πληροφοριακών Συστημάτων |
| Publication date: | 2023-01-12 |
| Bibliographic citation: | Πασχαλίδης, Θ. (2022). Marketing and CRM (Πτυχιακή εργασία). ΔΙ.ΠΑ.Ε. |
| Abstract: | The topics of marketing and CRM will be covered in this essay. We will examine the definition of marketing, the mix, and the types in the first chapter. The definition of CRM, its development, advantages and disadvantages, and its worth to both customers and businesses will all be examined in the second chapter. |
| Advisor name: | Γκιούρης, Θεόδωρος |
| Examining committee: | Γκιούρης, Θεόδωρος |
| Publishing department/division: | Σχολή Οικονομίας και Διοίκησης - Τμήμα Λογιστικής και Πληροφοριακών Συστημάτων |
| Publishing institution: | ihu |
| Number of pages: | 23 |
| Appears in Collections: | Πτυχιακές Εργασίες |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Paschalidis.pdf | 338.21 kB | Adobe PDF | View/Open |
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