Eureka! Institutional Repository

Digital marketing is a general term for all marketing activities that take place online. Businesses use digital channels such as Google search, social media, email and their own websites to connect with their current and potential customers. Digital marketing encompasses a wide variety of tactics and materials - from your website to online branding materials, digital advertising , email marketing, online brochures and more. The best digital marketing professionals have a good understanding of which materials or tactics work best for each goal they set for themselves.