Marketing applications in Greek academic library services

Zafeiriou, Georgia/ Siatri, Rania/ Balapanidou, Aikaterini/ Garoufallou, Emmanouel


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dc.contributor.authorZafeiriou, Georgiael
dc.contributor.authorSiatri, Raniael
dc.contributor.authorBalapanidou, Aikateriniel
dc.contributor.authorGaroufallou, Emmanouelel
dc.date.accessioned2015-09-21T09:09:44Zel
dc.date.accessioned2018-02-27T18:10:23Z-
dc.date.available2015-09-21T09:09:44Zel
dc.date.available2018-02-27T18:10:23Z-
dc.date.issued2013el
dc.identifier.issn0143-5124el
dc.identifier.otherhttp://dx.doi.org/10.1108/LM-03-2012-0012el
dc.identifier.urihttp://195.251.240.227/jspui/handle/123456789/4357-
dc.descriptionΔημοσιεύσεις Μελών--ΣΔΟ--Βιβλιοθηκονομίας και Συστημάτων Πληροφόρησης, 2013el
dc.description.abstractThis paper aims to describe marketing methods, techniques and activities used in Greek academic libraries and their staff perceptions regarding the importance of marketing applications. In addition, it identifies factors which hinder the uptake of marketing, and investigates the evaluation methods used.There are 151 central and departmental academic libraries in Greece, yet there is limited published research concerning their marketing activities. Therefore, it was intended to discover the reasons behind the low/non-use of marketing in Greek academic libraries. A three-section questionnaire was designed as the main research tool and distributed to 151 libraries. Survey results are presented and analysed according to the structure of the questionnaire.Whilst marketing techniques and methods are used in academic libraries worldwide, the spread of marketing in Greek academic libraries proved to be limited. Basic operational problems were identified as the main barrier to greater uptake. Nevertheless, the majority of Greek academic librarians realize the importance of marketing, but they still have a long way to go in terms of understanding and adopting marketing concepts in their provision of services.A quantitative survey was employed to determine the current situation, and examine the attitudes and perceptions of librarians in Greek academic libraries. However, the rapidly changing information environment and the increased international interest in academic library marketing have necessitated further research. The paper presents research on staff perceptions and attitudes, towards marketing activities in Greek academic libraries. However, there is limited published research on the topic. Additionally, it is the first attempt to discover the extent to which marketing is used in Greek libraries' services' provision. The research depicts marketing techniques and methods used in Greek academic libraries and compares its results with international practices.el
dc.language.isoen_USel
dc.publisherEmerald Group Publishing Limitedel
dc.relation.ispartofseriesLibrary Management;Vol. 34 Iss: 8/9el
dc.subjectServicesel
dc.subjectAcademic librariesel
dc.subjectGreeceel
dc.subjectLibrary marketingel
dc.subjectStrategic marketingel
dc.subjectLibrary evaluationel
dc.subjectFinancial crisisel
dc.subjectSocial changeel
dc.subjectLibrary servicesel
dc.titleMarketing applications in Greek academic library servicesel
dc.typeArticleel
heal.typeotherel
heal.type.enOtheren
heal.dateAvailable2018-02-27T18:11:23Z-
heal.languageelel
heal.accessfreeel
heal.recordProviderΤΕΙ Θεσσαλονίκηςel
heal.fullTextAvailabilityfalseel
heal.type.elΆλλοel
Appears in Collections:Δημοσιεύσεις σε Περιοδικά

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