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Successful implementation of CRM in luxury hotels : determinants and measurements

Sarmaniotis, Christos/ Assimakopoulos, Costas/ Papaioannou, Eugenia/ Σαρμανιώτης, Χρήστος/ Ασημακόπουλος, Κώστας/ Παπαϊωάννου, Ευγενία

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dc.contributor.authorSarmaniotis, Christosel
dc.contributor.authorAssimakopoulos, Costasel
dc.contributor.authorPapaioannou, Eugeniael
dc.contributor.otherΣαρμανιώτης, Χρήστοςel
dc.contributor.otherΑσημακόπουλος, Κώσταςel
dc.contributor.otherΠαπαϊωάννου, Ευγενίαel
dc.date.accessioned2015-07-01T09:13:01Zel
dc.date.accessioned2018-02-27T18:18:06Z-
dc.date.available2015-07-01T09:13:01Zel
dc.date.available2018-02-27T18:18:06Z-
dc.date.issued2013el
dc.identifierhttp://dx.doi.org/10.1108/EMJB-06-2013-0031el
dc.identifier.citationSarmaniotis, C., Assimakopoulos, C. & Papaioannou, E. (2013). Successful implementation of CRM in luxury hotels: determinants and measurements. EuroMed Journal of Business. 8(2):134-153.el
dc.identifier.citationJournal: EuroMed Journal of Business, vol. 8, no. 2, 2013el
dc.identifier.issn1450-2194el
dc.identifier.urihttp://195.251.240.227/jspui/handle/123456789/4405-
dc.descriptionΔημοσιεύσεις μελών--ΣΔΟ--Τμήμα Εμπορίας και Διαφήμισης,2013el
dc.description.abstractValid measurement scales for predicting the adoption of hoteliers’ customer‐centric orientation are in short supply. The present research develops and validates a new scale for a specific variable, i.e. Management Attitudes Towards Customer‐Centric Orientation (MATCCO). Furthermore, this research attempts to identify some broad determinants for a successful CRM system implementation and propose a research model depicting possible relationships among MATCCO, broad determinants and profit.el
dc.language.isoenel
dc.publisherEmerald Group Publishing Limitedel
dc.rightsΤο τεκμήριο πιθανώς υπόκειται σε σχετική με τα Πνευματικά Δικαιώματα νομοθεσίαel
dc.rightsThis item is probably protected by Copyright Legislationel
dc.source.urihttp://www.emeraldinsight.com/toc/emjb/8/2el
dc.subjectCustomer relationship management (CRM)el
dc.subjectHotelsel
dc.subjectManagement attitudes towards customer‐centric orientation (MATCCO)el
dc.titleSuccessful implementation of CRM in luxury hotels : determinants and measurementsel
dc.typeArticleel
heal.typeotherel
heal.type.enOtheren
heal.dateAvailable2018-02-27T18:19:06Z-
heal.languageelel
heal.accessfreeel
heal.recordProviderΤΕΙ Θεσσαλονίκηςel
heal.fullTextAvailabilityfalseel
heal.type.elΆλλοel
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