Happy is Up: How Deep-Rooted Metaphors Influence the Effectiveness of Tourism-Related Print Ads?
Sarmaniotis, Christos/ Papaioannou, Eugenia/ Assimakopoulos, Costas/ Gkiouzepas, Lampros/ Σαρμανιώτης, Χρήστος/ Γκιουζέπας, Λάμπρος/ Παπαϊωάννου, Ευγενία/ Ασημακόπουλος, Κώστας
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Sarmaniotis, Christos | el |
| dc.contributor.author | Papaioannou, Eugenia | el |
| dc.contributor.author | Assimakopoulos, Costas | el |
| dc.contributor.author | Gkiouzepas, Lampros | el |
| dc.contributor.other | Σαρμανιώτης, Χρήστος | el |
| dc.contributor.other | Γκιουζέπας, Λάμπρος | el |
| dc.contributor.other | Παπαϊωάννου, Ευγενία | el |
| dc.contributor.other | Ασημακόπουλος, Κώστας | el |
| dc.date.accessioned | 2015-07-14T13:43:04Z | el |
| dc.date.accessioned | 2018-02-27T18:18:12Z | - |
| dc.date.available | 2015-07-14T13:43:04Z | el |
| dc.date.available | 2018-02-27T18:18:12Z | - |
| dc.date.issued | 2015-07-14T13:43:04Z | el |
| dc.identifier.citation | International Conference on Contemporary Marketing Issues (ICCMI 2012), Thessaloniki, 2012 | el |
| dc.identifier.uri | http://195.251.240.227/jspui/handle/123456789/4438 | - |
| dc.description | Δημοσιεύσεις μελών--ΣΔΟ--Τμήμα Εμπορίας και Διαφήμισης, 2012 | el |
| dc.language.iso | en | el |
| dc.relation.ispartof | Happy is Up: How Deep-Rooted Metaphors Influence the Effectiveness of Tourism-Related Print Ads?, International Conference on Contemporary Marketing Issues (ICCMI 2012) | el |
| dc.rights | Το τεκμήριο πιθανώς υπόκειται σε σχετική με τα Πνευματικά Δικαιώματα νομοθεσία | el |
| dc.rights | This item is probably protected by Copyright Legislation | el |
| dc.title | Happy is Up: How Deep-Rooted Metaphors Influence the Effectiveness of Tourism-Related Print Ads? | el |
| dc.type | Conference Article | el |
| heal.type | other | el |
| heal.type.en | Other | en |
| heal.dateAvailable | 2018-02-27T18:19:12Z | - |
| heal.language | el | el |
| heal.access | free | el |
| heal.recordProvider | ΤΕΙ Θεσσαλονίκης | el |
| heal.fullTextAvailability | false | el |
| heal.type.el | Άλλο | el |
| Appears in Collections: | Δημοσιεύσεις σε Περιοδικά | |
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http://195.251.240.227/jspui/handle/123456789/4438
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