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Strategic integration of feedback (reputation) mechanism with customer relationship management (CRM) system in the hotel sector

Papaioannou, Eugenia/ Sarmaniotis, Christos/ Georgiadis, Christos/ Assimakopoulos, Costas/ Παπαϊωάννου, Ευγενία/ Σαρμανιώτης, Χρήστος/ Ασημακόπουλος, Κώστας/ Γεωργιάδης, Χρήστος

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dc.contributor.authorPapaioannou, Eugeniael
dc.contributor.authorSarmaniotis, Christosel
dc.contributor.authorGeorgiadis, Christosel
dc.contributor.authorAssimakopoulos, Costasel
dc.contributor.otherΠαπαϊωάννου, Ευγενίαel
dc.contributor.otherΣαρμανιώτης, Χρήστοςel
dc.contributor.otherΑσημακόπουλος, Κώσταςel
dc.contributor.otherΓεωργιάδης, Χρήστοςel
dc.date.accessioned2015-07-15T08:55:31Zel
dc.date.accessioned2018-02-27T18:18:14Z-
dc.date.available2015-07-15T08:55:31Zel
dc.date.available2018-02-27T18:18:14Z-
dc.date.issued2012-05-31el
dc.identifierhttp://www.ahtmm.com/proceedings/2012/2ndahtmmc_submission_341.pdfel
dc.identifier.citationPapaioannou, E. (2012). Strategic integration of feedback (reputation) mechanism with Customer Relationship Management (CRM) system in the hotel sector. Πρακτικά συνεδρίου από 3ο 2nd Advances In Hospitality And Tourism Marketing And Management που διεξήχθη σε Corfu. Φορέας διεξαγωγής Greece. Greece: 2nd Advances In Hospitality And Tourism Marketing And Management.el
dc.identifier.citationAdvances In Hospitality And Tourism Marketing And Management, Corfu, 2012el
dc.identifier.urihttp://195.251.240.227/jspui/handle/123456789/4447-
dc.descriptionΔημοσιεύσεις μελών--ΣΔΟ--Τμήμα Εμπορίας και Διαφήμισης,2012el
dc.description.abstractThe purpose of this paper is to examine and develop a better understanding of reporting service experience in the hotel sector and address the need for effective analysis and communication of online customer feedback. In addition, this paper stresses the value of CRM applications for hotels and how these applications can assist hotel managers in collecting and analyzing feedback reports from their quests. Finally, this paper attempts to propose a conceptual framework with some key modules that a hotel CRM should employ and presents alternatives on how the hotel’s reputation system can have access to outsourcing informationel
dc.format.extent1.50 Mbel
dc.language.isoenel
dc.relation.ispartof2nd Advances In Hospitality And Tourism Marketing And Managementel
dc.rightsΑναφορά Δημιουργού-Μη Εμπορική Χρήση-Παρόμοια Διανομή 3.0 Ελλάδαel
dc.rightsAttribution-NonCommercial-ShareAlike 3.0 Greeceel
dc.source.urihttp://www.ahtmm.com/proceedings/2012.htmel
dc.subjectHotel's reputation systemel
dc.subjectΣύστημα φήμης ξενοδοχείουel
dc.subjectCRM systemsel
dc.subjectΣυστήματα διαχείρισης πελατειακών σχέσεωνel
dc.subjectCRM (Διαχείριση πελατειακών σχέσεων)el
dc.subjectCRM (Customer relationship management)el
dc.subject.lcshΙκανοποίηση καταναλωτώνel
dc.subject.lcshConsumer satisfactionel
dc.subject.lcshHotel managementel
dc.subject.lcshΔιοίκηση ξενοδοχείουel
dc.subject.lcshCustomer relations--Managementel
dc.subject.lcshΠελατειακές σχέσεις--Διοίκησηel
dc.titleStrategic integration of feedback (reputation) mechanism with customer relationship management (CRM) system in the hotel sectorel
dc.typeConference articleel
heal.typeotherel
heal.type.enOtheren
heal.dateAvailable2018-02-27T18:19:14Z-
heal.languageelel
heal.accessfreeel
heal.recordProviderΤΕΙ Θεσσαλονίκηςel
heal.fullTextAvailabilitytrueel
heal.type.elΆλλοel
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