Investigating attitudes towards mobile commerce for travel products

Christou, Evangelos/ Χρήστου, Ευάγγελος


Institution and School/Department of submitter: ΤΕΙ Θεσσαλονίκης
Keywords: Travel agencies;Ταξιδιωτικά γραφεία;Travel products;Ταξιδιωτικά προϊόντα;Consumer attitudes;Καταναλωτικές τάσεις;M-commerce;Κ-εμπόριο
Issue Date: May-2010
Publisher: Institute for Tourism
Citation: Christou, E. (2010). Investigating attitudes towards mobile commerce for travel products. Tourism: An International Interdisciplinary Journal 58, (1). Διαθέσιμο σε: http://hrcak.srce.hr/index.php?show=clanak&id_clanak_jezik=85210 (Ανακτήθηκε 29 Ιουνίου 2015).
Journal: Tourism: An International Interdisciplinary Journal, vol.58 no.1, 2010.
Abstract: This paper focuses on investigating the relationship between the advantages and drawbacks of mobile shopping for travel products (mobile commerce), in contrast to conventional instore shopping from brick and mortar travel agents, and consumers' perception of the innovation characteristics (relative advantage, compatibility and complexity) of m-shopping. In this vein, the present survey investigates also the correlation between consumers' perception of these characteristics and their intention to adopt m-shopping. Th e above relationships were examined on a sample consisting of 116 individuals in Greece that have used electronic commerce or mobile commerce (or both) in the past. According to the fi ndings, it appears that the advantages and drawbacks of physical eff ort and time pressure associated to conventional in-store shopping from a travel agent have a positive impact on consumers' perception of the characteristics of mobile shopping (m-shopping). Th e fi ndings also provide evidence that consumers' perception of the relative advantage and compatibility of mobile travel shopping have another positive impact on their future behavioural intentions to adopt m-shopping. Last, it was also examined if income, education and age moderate these relationships. Overall, these fi ndings have signifi cant implications for the content of mobile commerce services for travel products and the segmentation and targeting strategy of providers of such services.
Description: Δημοσιεύσεις μελών--ΣΔΟ--Τμήμα Εμπορίας και Διαφήμισης, 2010
URI: http://195.251.240.227/jspui/handle/123456789/4481
ISSN: 1849-1545
Other Identifiers: http://hrcak.srce.hr/index.php?show=clanak&id_clanak_jezik=85210
Item type: other
Submission Date: 2018-02-27T18:19:18Z
Item language: el
Item access scheme: free
Institution and School/Department of submitter: ΤΕΙ Θεσσαλονίκης
Appears in Collections:Δημοσιεύσεις σε Περιοδικά

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