Promotional pricing in the electronic commerce for holiday packages : a model of purchase behavior

Christou, Evangelos/ Χρήστου, Ευάγγελος


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dc.contributor.authorChristou, Evangelosel
dc.contributor.otherΧρήστου, Ευάγγελοςel
dc.date.accessioned2015-07-16T13:34:25Zel
dc.date.accessioned2018-02-27T18:18:20Z-
dc.date.available2015-07-16T13:34:25Zel
dc.date.available2018-02-27T18:18:20Z-
dc.date.issued2005el
dc.identifier10.1007/3-211-27283-6_42el
dc.identifierhttp://www.researchgate.net/publication/221357319_Promotional_Pricing_in_the_Electronic_Commerce_of_Holiday_Packages_A_Model_of_Purchase_Behaviorel
dc.identifier.citationChristou, E. (2005). Promotional pricing in the electronic commerce for holiday packages: A model of purchase behavior. Πρακτικά συνεδρίου από behavior. ENTER 2005 Conference: Information and Communication Technologies in Tourism που διεξήχθη σε Innsbruck, Austria. Φορέας διεξαγωγής International Federation of Information Technology in Travel & Tourism. pp 463-473el
dc.identifier.citationENTER 2005 Conference: Information and Communication Technologies in Tourism, Innsbruck, 2005el
dc.identifier.urihttp://195.251.240.227/jspui/handle/123456789/4500-
dc.descriptionΔημοσιεύσεις μελών--ΣΔΟ--Τμήμα Εμπορίας και Διαφήμισης, 2005el
dc.description.abstractA multidimensional model, following a cognitive-affective-behavior pattern is proposed, in the context of consumers' use of price promotions for holiday packages bought over the Internet. The model integrates all aspects of how and why consumers use sales promotions and specifies the linkage between consumers' beliefs, attitude and behavior. The cognitive component included two dimensions: the overall evaluation of the benefits triggered by the promotion; and, the information search for potential price promotions. It is posited to influence the liking degree of specific price promotions as well as the liking of deals in general. This affective component is posited to influence behavioral intentions towards price promotions. A structural equation modeling analysis (SEM) offers strong support for the expected paths. Moreover, the potential influences on this pattern of consumers' traits are included; busyness, variety seeking, perceived financial wellness, market maven and brand loyalty.el
dc.language.isoenel
dc.relation.ispartofENTER 2005 Conference: Information and Communication Technologies in Tourismel
dc.rightsThis item is probably protected by Copyright Legislationel
dc.rightsΤο τεκμήριο πιθανώς υπόκειται σε σχετική με τα Πνευματικά Δικαιώματα νομοθεσίαel
dc.source.urihttp://dblp.uni-trier.de/db/conf/enter/enter2005.html#Christou05el
dc.titlePromotional pricing in the electronic commerce for holiday packages : a model of purchase behaviorel
dc.typeConference articleel
heal.typeotherel
heal.type.enOtheren
heal.dateAvailable2018-02-27T18:19:20Z-
heal.languageelel
heal.accessfreeel
heal.recordProviderΤΕΙ Θεσσαλονίκηςel
heal.fullTextAvailabilityfalseel
heal.type.elΆλλοel
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