Brand confusion through advertising : The case of airlines and hotels
Kassianidis, Panagiotis/ Christou, Evangelos/ Χρήστου, Ευάγγελος/ Κασσιανίδης, Παναγιώτης
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Kassianidis, Panagiotis | el |
dc.contributor.author | Christou, Evangelos | el |
dc.contributor.other | Χρήστου, Ευάγγελος | el |
dc.contributor.other | Κασσιανίδης, Παναγιώτης | el |
dc.date.accessioned | 2015-07-14T16:37:52Z | el |
dc.date.accessioned | 2018-02-27T18:18:21Z | - |
dc.date.available | 2015-07-14T16:37:52Z | el |
dc.date.available | 2018-02-27T18:18:21Z | - |
dc.date.issued | 2008 | el |
dc.identifier.citation | Kassianidis, P. & Christou, E. (2009). Brand confusion through advertising: The case of airlines and hotels. Journal of Tourism & Hospitality Management. 14(2):97-121. | el |
dc.identifier.citation | Journal: Journal of Tourism & Hospitality Management, vol.14, no.2, 2008 | el |
dc.identifier.issn | 1447-6770 | el |
dc.identifier.uri | http://195.251.240.227/jspui/handle/123456789/4506 | - |
dc.description | Δημοσιεύσεις μελών--ΣΔΟ--Τμήμα Εμπορίας και Διαφήμισης, 2008 | el |
dc.language.iso | en | el |
dc.rights | This item is probably protected by Copyright Legislation | el |
dc.rights | Το τεκμήριο πιθανώς υπόκειται σε σχετική με τα Πνευματικά Δικαιώματα νομοθεσία | el |
dc.source.uri | http://www.journals.elsevier.com/journal-of-hospitality-and-tourism-management/ | el |
dc.title | Brand confusion through advertising : The case of airlines and hotels | el |
dc.type | Article | el |
heal.type | other | el |
heal.type.en | Other | en |
heal.dateAvailable | 2018-02-27T18:19:21Z | - |
heal.language | el | el |
heal.access | free | el |
heal.recordProvider | ΤΕΙ Θεσσαλονίκης | el |
heal.fullTextAvailability | false | el |
heal.type.el | Άλλο | el |
Appears in Collections: | Δημοσιεύσεις σε Περιοδικά |
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http://195.251.240.227/jspui/handle/123456789/4506
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