Brand confusion through advertising : The case of airlines and hotels

Kassianidis, Panagiotis/ Christou, Evangelos/ Χρήστου, Ευάγγελος/ Κασσιανίδης, Παναγιώτης


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dc.contributor.authorKassianidis, Panagiotisel
dc.contributor.authorChristou, Evangelosel
dc.contributor.otherΧρήστου, Ευάγγελοςel
dc.contributor.otherΚασσιανίδης, Παναγιώτηςel
dc.date.accessioned2015-07-14T16:37:52Zel
dc.date.accessioned2018-02-27T18:18:21Z-
dc.date.available2015-07-14T16:37:52Zel
dc.date.available2018-02-27T18:18:21Z-
dc.date.issued2008el
dc.identifier.citationKassianidis, P. & Christou, E. (2009). Brand confusion through advertising: The case of airlines and hotels. Journal of Tourism & Hospitality Management. 14(2):97-121.el
dc.identifier.citationJournal: Journal of Tourism & Hospitality Management, vol.14, no.2, 2008el
dc.identifier.issn1447-6770el
dc.identifier.urihttp://195.251.240.227/jspui/handle/123456789/4506-
dc.descriptionΔημοσιεύσεις μελών--ΣΔΟ--Τμήμα Εμπορίας και Διαφήμισης, 2008el
dc.language.isoenel
dc.rightsThis item is probably protected by Copyright Legislationel
dc.rightsΤο τεκμήριο πιθανώς υπόκειται σε σχετική με τα Πνευματικά Δικαιώματα νομοθεσίαel
dc.source.urihttp://www.journals.elsevier.com/journal-of-hospitality-and-tourism-management/el
dc.titleBrand confusion through advertising : The case of airlines and hotelsel
dc.typeArticleel
heal.typeotherel
heal.type.enOtheren
heal.dateAvailable2018-02-27T18:19:21Z-
heal.languageelel
heal.accessfreeel
heal.recordProviderΤΕΙ Θεσσαλονίκηςel
heal.fullTextAvailabilityfalseel
heal.type.elΆλλοel
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