Exploring brand confusion in advertising campaigns of hotels and airlines
Christou, Evangelos/ Χρήστου, Ευάγγελος
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Christou, Evangelos | el |
| dc.contributor.other | Χρήστου, Ευάγγελος | el |
| dc.date.accessioned | 2015-07-17T10:57:50Z | el |
| dc.date.accessioned | 2018-02-27T18:18:22Z | - |
| dc.date.available | 2015-07-17T10:57:50Z | el |
| dc.date.available | 2018-02-27T18:18:22Z | - |
| dc.date.issued | 2004 | el |
| dc.identifier.citation | Christou, E. (2004). Exploring brand confusion in advertising campaigns of hotels and airlines. Πρακτικά συνεδρίου από 59ο Annual I-CHRIE (International Council on Hotel, Restaurant & Institutional Education) Convention & Exhibition που διεξήχθη σε Philadelphia, U.S.A. Φορέας διεξαγωγής I-CHRIE. | el |
| dc.identifier.citation | Annual I-CHRIE (International Council on Hotel, Restaurant & Institutional Education) Convention & Exhibition, Philadelphia, 2004 | el |
| dc.identifier.uri | http://195.251.240.227/jspui/handle/123456789/4514 | - |
| dc.description | Δημοσιεύσεις μελών--ΣΔΟ--Τμήμα Εμπορίας και Διαφήμισης, 2004 | el |
| dc.language.iso | en | el |
| dc.relation.ispartof | 59th Annual I-CHRIE (International Council on Hotel, Restaurant & Institutional Education) Convention & Exhibition | el |
| dc.rights | This item is probably protected by Copyright Legislation | el |
| dc.rights | Το τεκμήριο πιθανώς υπόκειται σε σχετική με τα Πνευματικά Δικαιώματα νομοθεσία | el |
| dc.title | Exploring brand confusion in advertising campaigns of hotels and airlines | el |
| dc.type | Conference article | el |
| heal.type | other | el |
| heal.type.en | Other | en |
| heal.dateAvailable | 2018-02-27T18:19:22Z | - |
| heal.language | el | el |
| heal.access | free | el |
| heal.recordProvider | ΤΕΙ Θεσσαλονίκης | el |
| heal.fullTextAvailability | false | el |
| heal.type.el | Άλλο | el |
| Appears in Collections: | Δημοσιεύσεις σε Περιοδικά | |
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http://195.251.240.227/jspui/handle/123456789/4514
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