Enhancing competitiveness in the hospitality industry : revisiting Porter’s generic competitive marketing strategies in Greece

Karamanidis, Ioannis/ Christou, Evangelos/ Χρήστου, Ευάγγελος/ Καραμανίδης, Ιωάννης


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dc.contributor.authorKaramanidis, Ioannisel
dc.contributor.authorChristou, Evangelosel
dc.contributor.otherΧρήστου, Ευάγγελοςel
dc.contributor.otherΚαραμανίδης, Ιωάννηςel
dc.date.accessioned2015-07-13T10:43:11Zel
dc.date.accessioned2018-02-27T18:18:30Z-
dc.date.available2015-07-13T10:43:11Zel
dc.date.available2018-02-27T18:18:30Z-
dc.date.issued1999el
dc.identifier10.1108/eb058295el
dc.identifierhttp://www.emeraldinsight.com/doi/pdfplus/10.1108/eb058295el
dc.identifierhttp://www.emeraldinsight.com/doi/abs/10.1108/eb058295el
dc.identifier.citationChristou, E., Karamanidis, I. (1999). Enhancing competitiveness in the hospitality industry: revisiting Porter’s generic competitive marketing strategies in Greece. Tourism Review 54, (1). Διαθέσιμο σε: http://www.emeraldinsight.com/doi/pdfplus/10.1108/eb058295 (Ανακτήθηκε 13 Ιουλίου 2015).el
dc.identifier.citationJournal : Tourism Review, vol 54, no 1, 1999el
dc.identifier.issn1660-5373el
dc.identifier.urihttp://195.251.240.227/jspui/handle/123456789/4574-
dc.descriptionΔημοσιεύσεις μελών--ΣΔΟ--Τμήμα Εμπορίας και Διαφήμισης, 1999el
dc.language.isoenel
dc.publisherEmeraldel
dc.rightsΤο τεκμήριο πιθανώς υπόκειται σε σχετική με τα Πνευματικά Δικαιώματα νομοθεσίαel
dc.rightsThis item is probably protected by Copyright Legislationel
dc.source.urihttp://www.emeraldinsight.com/toc/ttr/54/1el
dc.subjectMarketing Strategy in the Hotel Industryel
dc.subjectPorter's Matrix of Compettitive Advantagesel
dc.subjectGreeceel
dc.titleEnhancing competitiveness in the hospitality industry : revisiting Porter’s generic competitive marketing strategies in Greeceel
dc.typeArticleel
heal.typeotherel
heal.type.enOtheren
heal.dateAvailable2018-02-27T18:19:30Z-
heal.languageelel
heal.accessfreeel
heal.recordProviderΤΕΙ Θεσσαλονίκηςel
heal.fullTextAvailabilityfalseel
heal.type.elΆλλοel
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