Exploring Online Sales Promotions in the Hospitality Industry
Christou, Evangelos/ Χρήστου, Ευάγγελος
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Christou, Evangelos | el |
| dc.contributor.other | Χρήστου, Ευάγγελος | el |
| dc.date.accessioned | 2015-06-29T10:55:29Z | el |
| dc.date.accessioned | 2018-02-27T18:18:33Z | - |
| dc.date.available | 2015-06-29T10:55:29Z | el |
| dc.date.available | 2018-02-27T18:18:33Z | - |
| dc.date.issued | 2011-09-20 | el |
| dc.identifier | 10.1080/19368623.2011.605038 | el |
| dc.identifier.citation | Christou, E. (20 Σεπτεμβρίου 2011). Exploring Online Sales Promotions in the Hospitality Industry. Journal of Hospitality Marketing & Management 20, (7). Διαθέσιμο σε: http://www.tandfonline.com/doi/abs/10.1080/19368623.2011.605038 (Ανακτήθηκε 29 Ιουνίου 2015). | el |
| dc.identifier.citation | Journal: Journal of Hospitality Marketing & Management, vol. 20, no. 7, 2011 | el |
| dc.identifier.issn | 1936-8631 | el |
| dc.identifier.uri | http://195.251.240.227/jspui/handle/123456789/4594 | - |
| dc.description | Δημοσιεύσεις μελών--ΣΔΟ--Τμήμα Εμπορίας και Διαφήμισης, 2011 | el |
| dc.description.abstract | In this study, a cognitive–affective–conative multidimensional model was hypothesized to incorporate all elements of how and why hotel customers utilize sales promotions offered over the Internet. The proposed model incorporates various facets related to customers' exploitation of online sales promotions and focuses on the relationship between hotel customers' beliefs, attitude, and purchasing behavior. The model fit was tested through structural equation modelling analysis (SEM) and results indicated significant support for the hypothesized paths. The suggested pattern appears to influence behavior towards online promotion deals, and certain trait variables had considerable impact on the process. | el |
| dc.language.iso | en | el |
| dc.publisher | Routledge | el |
| dc.rights | Το τεκμήριο πιθανώς υπόκειται σε σχετική με τα Πνευματικά Δικαιώματα νομοθεσία | el |
| dc.rights | This item is probably protected by Copyright Legislation | el |
| dc.source.uri | http://www.tandfonline.com/loi/whmm20?open=20#vol_20 | el |
| dc.subject | Internet sales | el |
| dc.subject | Structural equation modeling | el |
| dc.subject | Hotel pricing | el |
| dc.subject | Online sales promotions | el |
| dc.title | Exploring Online Sales Promotions in the Hospitality Industry | el |
| dc.type | Article | el |
| heal.type | other | el |
| heal.type.en | Other | en |
| heal.dateAvailable | 2018-02-27T18:19:33Z | - |
| heal.language | el | el |
| heal.access | free | el |
| heal.recordProvider | ΤΕΙ Θεσσαλονίκης | el |
| heal.fullTextAvailability | false | el |
| heal.type.el | Άλλο | el |
| Appears in Collections: | Δημοσιεύσεις σε Περιοδικά | |
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