Recycled paper products : are there any consumers to buy them?

Abstract

Presents the examination of the factors that influence purchasing behavior concerning recycled paper products. It was found that the relevant market has potentials, although it is still rather slow. One third of the consumers buy recycled stationary more often than domestic use products. They are moderately influenced by their positive attitudes towards these products; the stronger part of their attitudes is their desire to see more advertisements of such products. They are consumers simultaneously engaged in recycling paper, young, highly educated and either professionals or students. More frequent purchasers do not think that recycled paper products are of lower quality while they feel socially responsible and powerful over political evolutions.