Segmenting wine tourists on the basis of involvement with wine
Christou, Evangelos/ Nella, Athina/ Χρήστου, Ευάγγελος/ Νέλλα, Αθηνά
Institution and School/Department of submitter: | ΤΕΙ Θεσσαλονίκης |
Keywords: | Product choice;Επιλογή προϊόντος;Brand preferences;Προτιμήσεις brand;Τουρισμός--Οικονομικές απόψεις;Tourism--Economic aspects |
Issue Date: | 31-Oct-2014 |
Publisher: | Routledge |
Citation: | Journal: Journal of Travel & Tourism Marketing, vol. 31, no. 7, 2014 Nella, A., Christou, E. (31 Οκτωβρίου 2014). Segmenting Wine Tourists on the Basis of Involvement with Wine. Journal of Travel & Tourism Marketing 31, (7). Διαθέσιμο σε: http://www.tandfonline.com/doi/abs/10.1080/10548408.2014.889639 (Ανακτήθηκε 29 Ιουνίου 2015). |
Abstract: | As involvement with wine may vary significantly among wine consumers and wine tourists, segmentation based on product involvement seems to be a reasonable choice. A multinational sample of 517 winery visitors is divided into three groups of low, medium, and high involvement levels; similarities and differences are examined. Results confirm that it is meaningful to segment winery visitors on the basis of their involvement with wine, as important differences can be identified in terms of visitation motives and patterns, demographic characteristics, relationship with wine, pre-visit attitudes towards the winery, evaluation of the winery experience, post-visit attitudes, and future behavioral intentions. Management and marketing implications are discussed. |
Description: | Δημοσιεύσεις μελών--ΣΔΟ--Τμήμα Εμπορίας και Διαφήμισης, 2014 |
URI: | http://195.251.240.227/jspui/handle/123456789/4672 |
ISSN: | 1540-7306 |
Other Identifiers: | 10.1080/10548408.2014.889639 |
Appears in Collections: | Δημοσιεύσεις σε Περιοδικά |
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