The impact of e-CRM features in websites on marketing communication : evidence from the 500 largest Greek companies
Georgiadis, Christos/ Sarmaniotis, Christos/ Assimakopoulos, Costas/ Papaioannou, Eugenia/ Ασημακόπουλος, Κώστας/ Γεωργιάδης, Χρήστος/ Σαρμανιώτης, Χρήστος/ Παπαϊωάννου, Ευγενία
| Institution and School/Department of submitter: | ΤΕΙ Θεσσαλονίκης |
| Keywords: | Websites on marketing communication;Ε-CRM features |
| Issue Date: | 4-Jul-2015 |
| Citation: | International Conference on Contemporary Marketing Issues, Thessaloniki, 2012 |
| Description: | Δημοσιεύσεις μελών--ΣΔΟ--Τμήμα Εμπορίας και Διαφήμισης, 2012 |
| URI: | http://195.251.240.227/jspui/handle/123456789/4678 |
| Appears in Collections: | Δημοσιεύσεις σε Περιοδικά |
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http://195.251.240.227/jspui/handle/123456789/4678
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