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Assimakopoulos, Costas
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Sarmaniotis, Christos
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Georgiadis, Christos
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Gkiouzepas, Lampros
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Manitsaris, Andreas
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Sotiriadis, Marios
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Tilikidou, Irene
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Hotels
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CRM systems
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5 Stars hotels
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Categorization Issues
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CRM
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Customer - Centric Orientation
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Greece
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Identification of Research Gaps
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Management attitude
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Northern Greece
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Σχολή Διοίκησης & Οικονομίας (ΣΔΟ)
Τμήμα Βιβλιοθηκονομίας & Συστημάτων Πληροφόρησης
Τμήμα Διοίκησης Επιχειρήσεων
Τμήμα Λογιστικής & Χρηματοοικονομικής
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Results 1-7 of 7 (Search time: 0.004 seconds).
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Construction of a measure of hotels management attitude towards cCustomer-centric orientation
Happy is Up: How Deep-Rooted Metaphors Influence the Effectiveness of Tourism-Related Print Ads?
CRM systems employed in the hotel sector : a case of a Greek 5 stars hotel
Optimizing The Quality Of Multimedia Information Experience In E-Commerce : An Empirical Examination
Διαστάσεις της στρατηγικής του CRM : ανασκόπηση της επιστημονικής βιβλιογραφίας, κατηγοριοποίηση ζητημάτων και εντοπισμός ερευνητικών κενών
Characteristics and Dimensions of CRM systems employed in northern Greece hotels
The impact of e-CRM features in websites on marketing communication : evidence from the 500 largest Greek companies