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Σχολή Διοίκησης & Οικονομίας (ΣΔΟ)
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Assimakopoulos, Costas
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Sarmaniotis, Christos
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Georgiadis, Christos
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Fidanyan, Marianna
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Gkiouzepas, Lampros
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Manitsaris, Andreas
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Pavlidou, Fotini-Niovi
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Sotiriadis, Marios
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Tilikidou, Irene
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Hotels
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CRM
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CRM systems
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CRM (Customer relationship manage...
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Customer relations--Management
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Greece
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Πελατειακές σχέσεις--Διοίκηση
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5 Stars hotels
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Analysis
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Attitudes towards smart phones
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Σχολή Διοίκησης & Οικονομίας (ΣΔΟ)
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Construction of a measure of hotels management attitude towards cCustomer-centric orientation
Happy is Up: How Deep-Rooted Metaphors Influence the Effectiveness of Tourism-Related Print Ads?
CRM systems employed in the hotel sector : a case of a Greek 5 stars hotel
Optimizing The Quality Of Multimedia Information Experience In E-Commerce : An Empirical Examination
Factors Affecting Attitudes towards smart Phones: User’s Profile and Proposed Research Model
Successful implementation of CRM in luxury hotels : determinants and measurements
Διαστάσεις της στρατηγικής του CRM : ανασκόπηση της επιστημονικής βιβλιογραφίας, κατηγοριοποίηση ζητημάτων και εντοπισμός ερευνητικών κενών
Online reviews as a feedback mechanism for hotel CRM systems
Investigating websites’ e-CRM features in building customer relationships : evidence from Greece
The Contribution of CRM Marketing Variables Towards Improving Company's Performance : A Case of Thessaloniki Area Hotels