Marketing and Advertising communication

Γκιούρης, Θεόδωρος/ Κρεμμύδας, Δημήτριος


Institution and School/Department of submitter: ΤΕΙ Θεσσαλονίκης
Keywords: Youtube;Google;Marketing;Marketing communication;Advertising;Customers
Issue Date: 18-Feb-2015
Abstract: Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers. Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.
Description: Πτυχιακή εργασία--ΣΔΟ--Τμήμα Λογιστικής,2014--αα5962
URI: http://195.251.240.227/jspui/handle/123456789/6426
Item type: other
Submission Date: 2018-02-27T19:13:35Z
Item language: el
Item access scheme: free
Institution and School/Department of submitter: ΤΕΙ Θεσσαλονίκης
Appears in Collections:Πτυχιακές Εργασίες

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