Strategic management

Abstract

In this thesis our main goal is to outline, integrate and explain the term of strategic management. We will refer to the meaning and several definitions of strategy and strategic managements process, along with some analysis that is crucial for determining the corporate strategy of a firm. We begin by offering as hort definition of what is a strategic management: ‘’The systematic analysis of the factors associated with customers and competitors (the external environment) and the organization itself (the internal environment) to provide the basis for maintaining optimum management practices. The objective of strategic management to achieve better alignment of corporate policies and strategic priorities.’’