Current and future trends in tourism and hospitality. The case of Greece

Abstract

This paper identifies some of the current and future trends

affecting the tourism and hospitality industry, including

globalisation, guests’ safety and security, the importance of

offering outstanding services, the new technologies that enhance

competitiveness, the population ageing that impacts directly on

tourist demand and the correlation between price and value.

Reference is also made to the trends in the development of

tourism lodgings. Furthermore, the paper attempts to analyse the

Greek tourism performance indicators for the last 10 years and

suggest ways out of the recession for the tourism entrepreneurs.

The suggestions to the hoteliers include careful analysis of the

current and future trends and application of the proper

adaptations, investing in exceptional services and

sustainability of their lodging, as well as utilizing the new

technologies and the social networks. Moreover, the hotel owners

should consider the retirees as their potential guests and,

finally, they must seek ways to retain effective, diverse and

competent staff.