Profit optimization strategies in integrated resorts. Case study of the Sani Resort, Chalkidiki

Kapiki, Tania/ Καπίκη, Σουλτάνα


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dc.contributor.authorKapiki, Taniael
dc.contributor.otherΚαπίκη, Σουλτάναel
dc.date.accessioned2014-07-04T11:15:34Zel
dc.date.accessioned2018-02-28T11:44:10Z-
dc.date.available2014-07-04T11:15:34Zel
dc.date.available2018-02-28T11:44:10Z-
dc.date.issued2014-07-04T11:15:34Zel
dc.identifierhttp://papers.ssrn.com/sol3/papers.cfm?abstract_id=2150608el
dc.identifier.citationKapiki, Soultana Tania, Profit Optimization Strategies in Integrated Resorts - Case Study of the Sani Resort, Chalkidiki (September 13, 2012). International Conference 'Competition and Innovation in Tourism: New Challenges in an Uncertain Environment', ISBN 978-88-89677-88-9, pp. 193-205, Naples Italy, 2012 . Available at SSRN: http://ssrn.com/abstract=2150608el
dc.identifier.citationInternational Conference Competition and Innovation in Tourism, Naples, 2012el
dc.identifier.urihttp://195.251.240.227/jspui/handle/123456789/6764-
dc.descriptionΔημοσιεύσεις μελών--ΣΔΟ--Τμήμα Τουριστικών Επιχειρήσεων, 2014el
dc.description.abstractThe integrated resorts are considered a contemporary tourism product contributing towards a country’s tourism development, sustainability and growth. The integrated resorts, being huge and signiicant investments for both the investors and the national economy, need a long-term strategic planning and management so as to be successful. The purpose of this paper is to seek the strategies contributing in the growth and proitability optimization of the integrated resorts. The methodological approach includes economic assessment, as well as benchmarking and empirical analysis of integrated resorts operating in Greece today. Furthermore, the most proitable Greek integrated resort is used as case study and interviews with executives at key positions are conducted for the identiication of the speciic strategies having enhanced the resort’s proitability. The identiied strategies include: corporate expansion and continuous investments in the construction of new rooms, renovations and new facilities; market penetration especially in Russia and the W. Balkans; guest-centred philosophy; teamwork, highly motivated and competitive staff; exceptional and personalised services; sustainability commitment; contemporary technological systems; effective marketing tecniques; product development; state-of-the-art conference and meeting facilities; and, high quality animation and entertainment programs. The indings of this study are suggested as best practices for the proitability amelioration of integrated resorts.el
dc.format.extent315kbel
dc.language.isoenel
dc.relation.ispartofInternational Conference Competition and Innovation in Tourismel
dc.rightsΑναφορά Δημιουργού-Μη Εμπορική Χρήση-Παρόμοια Διανομή 3.0 Ελλάδαel
dc.rightsAttribution-NonCommercial-ShareAlike 3.0 Greeceel
dc.subjectΤουριστική βιομηχανίαel
dc.subjectEconomic viabilityel
dc.subjectTourist industryel
dc.subjectProfitabilityel
dc.subjectΟικονομική βιωσιμότηταel
dc.subjectΚερδοφορίαel
dc.subject.lcshHospitality industry--Management--Greece--Chalkidikiel
dc.subject.lcshSANI RESORT (Βιομηχανίες φιλοξενίας: Χαλκιδική, Ελλάδα)el
dc.subject.lcshHospitality industry--Economic aspects--Greece--Case studiesel
dc.subject.lcshSANI RESORT (Hospitality industry: Chalkidiki, Greece)el
dc.subject.lcshΒιομηχανίες φιλοξενίας--Διοίκηση--Ελλάδα--Χαλκιδικήel
dc.subject.lcshΒιομηχανίες φιλοξενίας--Οικονομικές απόψεις--Ελλάδα--Μελέτες περίπτωσηςel
dc.titleProfit optimization strategies in integrated resorts. Case study of the Sani Resort, Chalkidikiel
dc.typeConference articleel
heal.typeotherel
heal.type.enOtheren
heal.dateAvailable2018-02-28T11:45:10Z-
heal.languageelel
heal.accessfreeel
heal.recordProviderΤΕΙ Θεσσαλονίκηςel
heal.fullTextAvailabilitytrueel
heal.type.elΆλλοel
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