Eureka! Institutional Repository

Browsing by Item Type Conference presentation

Title	Author(s)	Issue date
Consumer Support for CSR: A Case of Urban Educated Youth of Pakistan	Ghani, U.	13-Jun-2016
Consumers’ Attitudes toward Food Labelling in the Western Balkans	Ognjanov, G.; Stojanović, Ž.	24-May-2016
Consumers’ Patronage Intentions in Discount Retailing	Akturan, U.	26-May-2016
Contemporary Business Communication in Social Media: An Analysis of the Objectives of Business Communication Messages	Šuminas, A.	10-Jun-2016
Contemporary Trends in Promoting Tourism Destinations: Restructuring the Destination Marketing Organization (DMO)	Kilipiris, F.; Dermetzopoulos, A.; Κιλιπίρης, Φώτης; Δερμεντζόπουλος, Α.	15-Jun-2016
Country Image, Destination Image, Brand and Destination Management: “A Malfunctional Family”	Dermetzopoulos, A. S.; Christou, E.; Bonarou, C.; Δερμετζόπουλος, Α.; Χρήστου, Ε.; Μπονάρου, Χ.	15-Jun-2016
Critical Success Factors for Implementing Integrated ERP/CRM Systems	Athanasaki, M.T.; Stefanou, C.J.; Αθανασάκη, Μ.Τ; Στεφάνου, Χ.	1-Jun-2016
Customer Hedonism in Hospitality Services: A Study of Antecedents and Consequences	Lim, W.M.; Ting, D.H.	15-Jun-2016
The Destination Image of Thessaloniki	Yannas, P.; Simeli, I.; Γιάννας Πρόδρομος; Σίμελη Ι.	16-Jun-2016
Developing an Instrument to Measure Relationship Marketing Outcomes: The Case of The Greek Banking Sector	Santouridis, I.; Trivellas, P.; Stoubou, M.; Σαντουρίδης, Ηλίας; Τριβέλλας, Παναγιώτης; Στούμπου, Μ.	1-Jun-2016
Development of Multi-channel Commerce in the Republic of Serbia	Koncar, J.; Lekovic, S.	26-May-2016
Digital Mapping, a Solution on Business Management in Albania	Hysenaj, M.; Barjami, R.	30-May-2016
E-Procurement Marketing Efforts with the Help of Customer Relationship Management Philosophy	Yildirim, F.	1-Jun-2016
The Effect of Procedural Justice on Emotional Exhaustion of Frontline Hotel Employees as a Reflection of Customer Orientation	Trivellas, P.; Kakkos, N.; Hatzopoulou, E.; Τριβέλλας, Παναγιώτης; Κάκκος, Νικόλαος; Χατζοπούλου, Ε.	15-Jun-2016
The Effects of Music on Customer Behaviour and Satisfaction in the Region of Larissa- The Cases of Two Coffee Bars	Mandila, M.; Gerogiannis, V.; Μανδίλα, Μ.; Γερογιάννης, Β.	30-May-2016
The Effects of the Environment on Public Relations and Advertising as Key Elements of Promotion Strategy in the Marketing Efforts	Balta Peltekoğlu, F.; Hürmeriç, P.	26-May-2016
The Entrepreneurial Marketing Strategy of Sustainable Building in Greece	Papadopoulos, I.; Trigkas, M.; Papadopoulou, A.; Παπαδόπουλος, Ιωάννης; Τρίγκας, Μάριος; Παπαδοπούλου, A.	14-Jun-2016
Evaluation of Hotel Performance Indicators and Human Resources Management Parameters in Epirus, N.W. Greece	Nasi, K.; Fillipidis, K.; Anastasiou, S.; Νάση, Κ.; Φιλιππίδης, Κ.; Αναστασίου, Σ.	15-Jun-2016
The Evaluation Process of CRM Systems: A Review of the Literature	Papoutsakis, E.; Stefanou, C.J.; Παπουτσάκης, Ε.; Στεφάνου, Χ.	1-Jun-2016
Explorative Data Analysis and Knowledge Modeling Methods for Marketing Decision Support Applied in the Tourist Sector	Stalidis, G.; Σταλίδης, Γεώργιος	15-Jun-2016