Consumers’ Patronage Intentions in Discount Retailing (Conference presentation)
Akturan, U.
Retail patronage has been studied throughout various studies in the marketing literature. However, there are a
few studies concerning the consumers’ patronage intentions in discount retailing. This study examines how consumer
characteristics, convenience, satisfaction and attitude affect discount store patronage intention. In the study data is
collected from 600 consumers by face to face interviews and the hypothesis are tested by SEM. As a result, it was found that
the discount store patronage intention is affected by price consciousness, sale proneness, attitude and satisfaction but not
influenced by value consciousness and convenience.
| Institution and School/Department of submitter: | Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων |
| Keywords: | Discount stores;Patronage intentions;Retailing;Εκπτωτικά καταστήματα;Προστασία αιγίδας;Εμπόριο λιανικής |
| Citation: | International Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece |
| Description: | Άρθρο Συνεδρίου--ΑΤΕΙΘ, 2012 |
| URI: | http://195.251.240.227/jspui/handle/123456789/1198 |
| Publisher: | Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing Bucks New University |
| Appears in Collections: | ICCMI (2012) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Akturan_Consumers’_Patronage_Intentions_in_Discount.pdf | 490.76 kB | Adobe PDF | View/Open |
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