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Showing results 11 to 30 of 102 < previous   next >
TitleAuthor(s)Issue date
Can Stressful Events Affect Our Consumer Day-Life? Empirical Results of Preliminary Focus Group Analysis to Student Groups with the Use of a Life Stress Inventory ModelVassiliadis, C. A.; Fotiadis, A. K.; Andronikidis, A.; Βασιλειάδης; Φωτιάδης; Ανδρονικίδης24-May-2016
Catering as a Marketing Tool of the Restaurant BusinessPopova, D.31-May-2016
Cause-Related Marketing Success and Product Innovation: An Integrated Conceptual Framework and Research PropositionsChristofi, M.; Vrontis, D.; Leonidou, E.; Βρόντης, Δημήτριος; Λεωνίδου, Ελένη25-May-2016
Communication Budget Allocation in the Greek Food IndustryVlachvei, A.; Notta, O.27-May-2016
A Compilation and Review of Values Driving Food ChoiceSapountzis, N; Gounas, A; Γούνας, Α; Σαπουντζής, Νίκος; Γουνάς, Α24-May-2016
The Components of Pro-Environmental Purchasing BehaviourTilikidou, I.; Delistavrou, Antonia; Τιλικίδου, Ι.; Δελησταύρου, Αντωνία14-Jun-2016
Consumer Attitudes towards Healthy Food Products: The Mediating Effects of Nutrition ClaimsYagci, M. İ.; Sahin, A.; Atilgan, K. O.26-May-2016
Consumer Choice Based on Reasons: The Case of Framing EffectsTarnanidis, T.; Tarnanidis, Y.; Ταρνανίδης, Τ.; Ταρνανίδης, Υ.24-May-2016
Consumer Evaluation of Cobrands: The Role of Brand Positioning StrategiesSingh, J.; Kalafatis, S.; Blankson, C.; Passera, M.; Καλαφάτης, Σ26-May-2016
Consumer Loans Communication Policy of Banks in Greece: Implications for Social ProsperityKotzaivazoglou, I.; Mavridis, S.; Κοτζαιβαζόγλου, Ιορδάνης; Μαυρίδης, Σ.30-May-2016
Consumer Support for CSR: A Case of Urban Educated Youth of PakistanGhani, U.13-Jun-2016
Consumers’ Attitudes toward Food Labelling in the Western BalkansOgnjanov, G.; Stojanović, Ž.24-May-2016
Consumers’ Patronage Intentions in Discount RetailingAkturan, U.26-May-2016
Contemporary Business Communication in Social Media: An Analysis of the Objectives of Business Communication MessagesŠuminas, A.10-Jun-2016
Contemporary Trends in Promoting Tourism Destinations: Restructuring the Destination Marketing Organization (DMO)Kilipiris, F.; Dermetzopoulos, A.; Κιλιπίρης, Φώτης; Δερμεντζόπουλος, Α.15-Jun-2016
Country Image, Destination Image, Brand and Destination Management: “A Malfunctional Family”Dermetzopoulos, A. S.; Christou, E.; Bonarou, C.; Δερμετζόπουλος, Α.; Χρήστου, Ε.; Μπονάρου, Χ.15-Jun-2016
Critical Success Factors for Implementing Integrated ERP/CRM SystemsAthanasaki, M.T.; Stefanou, C.J.; Αθανασάκη, Μ.Τ; Στεφάνου, Χ.1-Jun-2016
Customer Hedonism in Hospitality Services: A Study of Antecedents and ConsequencesLim, W.M.; Ting, D.H.15-Jun-2016
The Destination Image of ThessalonikiYannas, P.; Simeli, I.; Γιάννας Πρόδρομος; Σίμελη Ι.16-Jun-2016
Developing an Instrument to Measure Relationship Marketing Outcomes: The Case of The Greek Banking SectorSantouridis, I.; Trivellas, P.; Stoubou, M.; Σαντουρίδης, Ηλίας; Τριβέλλας, Παναγιώτης; Στούμπου, Μ.1-Jun-2016
Showing results 11 to 30 of 102 < previous   next >