Eureka! Institutional Repository

The project dicussess the erxploration and presentation of the degree of knowledge of visitors about the area they are visiting, as well as their perception about the name of Sithonia and everything she represents. Initially, reference is made to the value of the trading system and in the kinds of branding place. Afterward, carried out research on the perceptios and the opinion of the vistors, both for the region and for the brand. Then, presented the benefits of brading tourism destination and the name brand assessment. Finally a case study in Sithonia and listed the conclusions which resulted.