Development of a Web Site fon an English School with the use of Joomla Content Management System and a Business Analysis on the Case

Abstract

The objective of this dissertation was the creation of a Web Site for Eurolink® Foreign Languages Teaching Centre. This venture has been executed with the use of the Joomla! Open Source Content Management System (CMS). The site is hosted at the address www.eurolink.edu.gr. The present document examines the benefits of the development of the site and presents a Business Analysis of the organization, using the P.E.S.T. and S.W.O.T. Analysis which are both tools of Strategic Management. During the creation of the site complex issues concerning practical matters of the appearance and usability of the website were encountered. A conclusion was reached that the development of such an application demands versatile knowledge and abilities, of both a designer-graphic artist and a programmer. These abilities extend to the operation of the HTML language, the CSS (Cascading Sheet Style) of the site, the format and process of an image or a video, to the setting up of a local server on the present system and moving afterwards the files in the remote server that are necessary for the final version of the website. This is due to a website’s demands, for both an attractive appearance for the visitor - especially in the case where it serves a commercial purpose - and usability as well. In short, the combination of the artistic and technical aspects is the element that renders a website successful.