Eureka! Institutional Repository

Abstract Business Intelligence is a new field of research for the application of human cognitive and artificial intelligence technologies to the management and decision support of various business problems. In the new reality, it is imperative that businesses have a deep knowledge of factors that directly affect them to take effective and quality business decisions through business intelligence applications. On the other hand, the concept of well-being and the business activities that take place within this framework are a highly developed branch of the modern economy as they come to cover a field based on the holistic perception of health and well-being and therefore, are business activities with particular potential. Moreover, the adoption of new trends in the field shows the tendency for companies in this sector to turn to business intelligence, looking for ways to improve both the services offered and the way to make business decisions. In Greece, there are already a number of enterprises in the hotel sector which employ business intelligence tools. However, business should not limite their efforts at this point. On the contrary, they should continue to evolve and improve in order to perfect the product they offer, managing to attract a wider audience. In this, it is possible to help business intelligence and its applications.