Eureka! Institutional Repository

Businesses operate within a fairly strong environment that has the ability to influence the company's strategic moves in terms of its operation and growth. Drawing up a business marketing plan, a document that includes assessing the internal and external environment, future business goals and directions for future marketing efforts, is a good practice for the companies to maximize their levels of performance. This diplomatic study is a case study on the creation of a business plan for a childcare service for babies and infants. It provides aggregate and detailed information and knowledge required to meet the entrepreneur concerned about the proper organization of a private crèche in accordance with current legislation by analyzing both the vision of a new business in this sector and the costs that will arise for the implementation of the design. Initially, a detailed description of the company's vision and mission, as well as its internal structure and administration, will be made. An analysis will then be carried out of the external environment in which the organization operates. A special approach will be to the competitive advantage of the enterprise regarding innovative methods of creative pre-schooling, and whether this is sustainable. In addition, an analysis of the strengths and weaknesses of the company as well as the opportunities and threats that arise from the external environment will be presented, analysis which will lead to the definition of the three main points: target market selection, support and promotion of the business idea but also of the seven components of the marketing mix (price, service, distribution, visibility, business environment, people, processes). Finally, reference is made to possible ways of financing such a business venture.