Marketing Plan για δημιουργία κέντρου δημιουργικής απασχόλησης στην Κάλυμνο (Bachelor thesis)
Παλαιοχωρίτη, Μαρία
The purpose of this diploma thesis is the development of a Marketing Plan for a new business,
Preschool and School Educational Center which will be developed in Kalymnos with
expansion plans for the rest islands of Dodecanese.
For the preparation of Strategic Marketing Planning, all the steps mentioned in the academic
literature were followed: market analysis, target setting, competitor analysis, targeting and
placement, financial assessment of the project
After extensive bibliographic research, comes the conclusion that it is very popular in many
countries kids care with a parallel education in different objects through different tasks. It is a
a growing need for qualitative education for kids and infants. Moreover, the need for support
and reinforcement of the family institution is revealed. New conditions and modern lifestyle
make adult family members work to meet everyday demands. The family needs to have the
means and ways to keep their children in a safe place during their working hours that will
provide them with a quality and pedagogically correct way of working. Preschool and School
Educational Center come to meet these needs of the modern family in the best possible way.
Our business is a profit-making organization that will provide quality and educational play to
infants and children in off-school hours, within a specially designed place and time. The
children will be working weekly with various scientific objects and through play they will
experience the scientific knowledge we offer in order to internalize it.
This Marketing Plan aims to place our business in the minds of consumers as an innovative
quality business and to increase our share and sales gradually, along with the dynamics of our
business that will grow year after year
Institution and School/Department of submitter: | Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων |
Keywords: | Marketing plan;σχέδιο marketing;κέντρο δημιουργικής απασχόλησης;Κάλυμνος;επιχείρηση "Ανακαλύψεις";business plan |
Description: | Μεταπτυχιακή εργασία--ΣΔΟ-Τμήμα Διοίκησης Επιχειρήσεων, 2018—9934 |
URI: | http://195.251.240.227/jspui/handle/123456789/11492 |
Appears in Collections: | Μεταπτυχιακές Διατριβές |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Palaiohoriti.pdf | 2.01 MB | Adobe PDF | View/Open |
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