Eureka! Institutional Repository

The purpose of this diploma thesis is the development of a Marketing Plan for a new business, Preschool and School Educational Center which will be developed in Kalymnos with expansion plans for the rest islands of Dodecanese. For the preparation of Strategic Marketing Planning, all the steps mentioned in the academic literature were followed: market analysis, target setting, competitor analysis, targeting and placement, financial assessment of the project After extensive bibliographic research, comes the conclusion that it is very popular in many countries kids care with a parallel education in different objects through different tasks. It is a a growing need for qualitative education for kids and infants. Moreover, the need for support and reinforcement of the family institution is revealed. New conditions and modern lifestyle make adult family members work to meet everyday demands. The family needs to have the means and ways to keep their children in a safe place during their working hours that will provide them with a quality and pedagogically correct way of working. Preschool and School Educational Center come to meet these needs of the modern family in the best possible way. Our business is a profit-making organization that will provide quality and educational play to infants and children in off-school hours, within a specially designed place and time. The children will be working weekly with various scientific objects and through play they will experience the scientific knowledge we offer in order to internalize it. This Marketing Plan aims to place our business in the minds of consumers as an innovative quality business and to increase our share and sales gradually, along with the dynamics of our business that will grow year after year