Διερεύνηση των κριτηρίων που επηρεάζουν τις προθέσεις αγοράς των βιολογικών προϊόντων Ελλήνων καταναλωτών (Bachelor thesis)
Κελεσίδου, Αγγελική
According to the literature, the factors that influence the consumers’ attitude when
choosing organic food are quality, price, and availability. The purpose of this thesis was
to investigate the factors that are likely to influence consumer behavior when it comes
to choosing organic products. The attitudes and the limiting factors towards selecting
organic products were examined using a random sample of 150 individuals from
northern Greece, which was composed of 64.7% women and 35.3% men, the majority
of which have studied in higher education. The research is based on primary data
collection. Data was collected using a questionnaire, which was personally distributed
to each participant and was filled-in on-the-spot. The statistical analysis of the data
includes correlations and linear regression. According to the results and in contrast to
the related literature, it is shown that the consumers’ attitudes towards organic products
are not correlated with their gender, income or marital status. On the contrary, they
appear to be related to the point of purchase of the products. Finally, the confirmation
of the original hypotheses showed that: (a) the more the consumers consider organic
products to be safe and healthy, the greater their intention to buy them is (Pearson’s ρ
0.627), (b) when producing organic products is more friendly to the environment, then
the consumers’ intention of buying them increases (Pearson’s ρ 0.659) and (c) when
the nutritional value of organic products is higher than that of the conventional ones,
then the consumers’ purchase intention increases (Pearson’s ρ 0.575)
Institution and School/Department of submitter: | Σχολή Τεχνολόγων Γεωπόνων και Τεχνολογίας Τροφίμων και Διατροφής / Τμήμα Διατροφής και Διαιτολογίας |
Keywords: | συμπεριφορά καταναλωτή;κίνητρα;βιολογικά-οργανικά τρόφιμα;Ελλάδα;Consumer Behavior;motives;motives;Greece |
Description: | Πτυχιακή εργασία--ΣΤΕΤΡΟΔ-Τμήμα Διατροφής και Διαιτολογίας, 2018--9905 |
URI: | http://195.251.240.227/jspui/handle/123456789/11519 |
Appears in Collections: | Πτυχιακές Εργασίες |
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Kelesidou.pdf | 736.95 kB | Adobe PDF | View/Open |
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