Eureka! Institutional Repository

Today the tourism sector currently needs integrated services that offer capacity, interactivity and entertainment to the end user. Augmented Reality (AR) has so far proved to be a promising technology, offering users personalized content tailored to their particular needs. In particular, AR tourism applications can display digital content on demand as tourists explore a city's site or monument. This thesis deals with the use of the Augmented Reality for the needs of stimulating the tourism sector in Thessaloniki. At the beginning of the research, a reference is made to AR technology, its features and AR types. Next, we address the technical aspects of developing AR implementation, focusing on the technologies used as well as on the processes planned to implement the main augmentation functions. Finally, we conclude that AR is a promising technology, opening up new horizons to entertainment and information experiences through applications in both the field and other widespread areas