Destination Management Organizations (DMO): Η περίπτωση του τουριστικού προορισμού της Κεντρικής Μακεδονίας (Master thesis)
Νικολάου, Μιλτιάδης
This postgraduate thesis aims to describe the principles of destination management based on
international literature review and to explore the functionality or applicability of these principles in
practice in the region of Central Macedonia. This region has a particularly high potential for the
development in tourism sector for the next five years. In this selected region (Region of Central
Macedonia - RCM, Greece), we investigated whether there is a Destination Management
Organization (DMO) and how much it participates in the management and organization of the
tourism product of RCM and in the effective development of the region's tourism in general.
In order to achieve the aim of the research, a secondary research of relevant literature review on a
global scale took place in addition to a primary survey using in depth interviews of tourism
stakeholders. With the establishment of a new tourism organization for the whole area of RCM,
such as a Destination Management Organization, RCM might have been viewed as a qualified and
organized destination that would be much more attractive to tourists. To date, destination
management is carried out by local government administrations such as the cities of Thessaloniki
and Edessa, and the Region of Central Macedonia or by associations of tourism professionals such
as the Halkidiki Tourism Organization. These organizations are geographically limited and have
their own priorities and prerequisites for the development of tourism, creating and displaying
specific products or product packages that do not include the full range of the RCM tourism
product.
In a highly competitive environment such as the tourism industry, tourism destinations must be
treated and organized in a professional manner. To ensure this, it is necessary to create and
successfully operate a Destination Management Organization that will be supported and financed by
the total public administrative authorities and private partners of the destination
Institution and School/Department of submitter: | Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων |
Keywords: | Destination Management Organizations;DMO;τουρισμός;προορισμοί;Κεντρική Μακεδονία;διαχείριση του προορισμού |
Description: | Μεταπτυχιακή εργασία--ΣΔΟ-Τμήμα Διοίκησης Επιχειρήσεων, 2018—9889 |
URI: | http://195.251.240.227/jspui/handle/123456789/11572 |
Appears in Collections: | Μεταπτυχιακές Διατριβές |
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http://195.251.240.227/jspui/handle/123456789/11572
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