Marketing of a Shopping Mall:A linguistic approach (Bachelor thesis)
Μάνου, Γεωργία
The task is “marketing a shopping mall”. The purpose of this analysis is to investigate the importance of a commercial center being displayed and creating a complete entertainment experience for the whole family and for all tastes.
This paper work is divided into four parts. In the first part there is information about One Salonica shopping center, which marketing service will be thoroughly analyzed. Also, information about the location, facilities, services and the shopping center's catchment area are reported.
In the second part, it is presented in detail the marketing of the previous year with events that concern visitors regardless of age.
The second and third parts analyze the marketing budget and the overall footfall of the past year.
| Institution and School/Department of submitter: | Σχολή Διοίκησης και Οικονομίας / Τμήμα Λογιστικής και Χρηματοοικονομικής |
| Keywords: | marketing;entertainment;events;tenants;footfall |
| Description: | Πτυχιακή εργασία--ΣΔΟ-Τμήμα Λογιστικής & Χρηματοοικονομικής,2018--αα10275 |
| URI: | http://195.251.240.227/jspui/handle/123456789/11704 |
| Item type: | bachelorThesis |
| General Description / Additional Comments: | Πτυχιακή εργασία |
| Item language: | en |
| Item access scheme: | account |
| Institution and School/Department of submitter: | Σχολή Διοίκησης και Οικονομίας / Τμήμα Λογιστικής και Χρηματοοικονομικής |
| Publication date: | 2018-10-24 |
| Bibliographic citation: | Μάνου, Γ.(2018).Marketing of a Shopping Mall:A linguistic approach(Πτυχιακή εργασία).Αλξένδρειο ΤΕΙ,Θεσσαλονίκη. |
| Abstract: | The task is “marketing a shopping mall”. The purpose of this analysis is to investigate the importance of a commercial center being displayed and creating a complete entertainment experience for the whole family and for all tastes. This paper work is divided into four parts. In the first part there is information about One Salonica shopping center, which marketing service will be thoroughly analyzed. Also, information about the location, facilities, services and the shopping center's catchment area are reported. In the second part, it is presented in detail the marketing of the previous year with events that concern visitors regardless of age. The second and third parts analyze the marketing budget and the overall footfall of the past year. |
| Advisor name: | Γκιούρης, Θεόδωρος |
| Examining committee: | Γκιούρης, Θεόδωρος |
| Publishing department/division: | Σχολή Διοίκησης και Οικονομίας. Τμήμα Λογιστικής & Χρηματοοικονομικής |
| Publishing institution: | teithe |
| Number of pages: | 29σ. |
| Appears in Collections: | Πτυχιακές Εργασίες |
Please use this identifier to cite or link to this item:
This item is a favorite for 0 people.
http://195.251.240.227/jspui/handle/123456789/11704
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.
