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The purpose of this study is to explore the current state of wine tourism in the Regional Unity of Kavala from winemakers’ “perspective”. More specifically, the aim of this Thesis is to highlight the strengths and pinpoint the inhibitory factors of ‘s the development Kavalla as a wine tourism destination. At first, in order to comprehend better conceptual definitions and to clarify the theoretical framework concerning wine tourism, a literature review was carried out by collecting secondary data. Secondly, in order to carry out the primary research, mainly qualitative and quantitative methods were used. In particular, there was direct communication with winemakers and indepth interviews; furthermore, a structured questionnaire was mailed to the total number of wineries in the research area. In conclusion, it can be asserted that the development of wine tourism in the Regional Unity of Kavala is at an incipient stage. However, winemakers seem to be optimistic about this special form of tourism and believe that efforts can be made to further develop it. On the other hand they emphasize the fact that there is no particular co-operation between winemakers in order to promote the region, but they also mark the strengths of the geographical location, the climate and the conditions that the region meets for the cultivation of vineyard