Η ανάπτυξη του Οινοτουρισμού στην Περιφερειακή Ενότητα της Καβάλας (Bachelor thesis)
Σταμπολίδου, Όλγα
The purpose of this study is to explore the current state of wine tourism in the
Regional Unity of Kavala from winemakers’ “perspective”. More specifically, the aim
of this Thesis is to highlight the strengths and pinpoint the inhibitory factors of ‘s the
development Kavalla as a wine tourism destination. At first, in order to comprehend
better conceptual definitions and to clarify the theoretical framework concerning wine
tourism, a literature review was carried out by collecting secondary data. Secondly, in
order to carry out the primary research, mainly qualitative and quantitative methods
were used. In particular, there was direct communication with winemakers and indepth interviews; furthermore, a structured questionnaire was mailed to the total
number of wineries in the research area. In conclusion, it can be asserted that the
development of wine tourism in the Regional Unity of Kavala is at an incipient stage.
However, winemakers seem to be optimistic about this special form of tourism and
believe that efforts can be made to further develop it. On the other hand they
emphasize the fact that there is no particular co-operation between winemakers in
order to promote the region, but they also mark the strengths of the geographical
location, the climate and the conditions that the region meets for the cultivation of
vineyard
Institution and School/Department of submitter: | Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων |
Keywords: | οινοτουρισμός;ανάπτυξη;οινοτουριστικός προορισμός;δυνατά σημεία;παράγοντες;wine tourism;development;wine tourism destination;strengths;factors |
Description: | Πτυχιακή εργασία--ΣΔΟ-Τμήμα Διοίκησης Τουριστικών Επιχειρήσεων, 2018—10097 |
URI: | http://195.251.240.227/jspui/handle/123456789/11821 |
Appears in Collections: | Κατεύθυνση Διοίκησης Τουριστικών Επιχειρήσεων |
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File | Description | Size | Format | |
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Stabolidou.pdf | 1.17 MB | Adobe PDF | View/Open |
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