Consumer Choice Based on Reasons: The Case of Framing Effects (Conference presentation)
Tarnanidis, T./ Tarnanidis, Y./ Ταρνανίδης, Τ./ Ταρνανίδης, Υ.
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Tarnanidis, T. | en |
| dc.contributor.author | Tarnanidis, Y. | en |
| dc.contributor.other | Ταρνανίδης, Τ. | el |
| dc.contributor.other | Ταρνανίδης, Υ. | el |
| dc.date.accessioned | 2016-05-24T15:59:36Z | - |
| dc.date.available | 2016-05-24T15:59:36Z | - |
| dc.identifier.citation | International Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece | - |
| dc.identifier.uri | http://195.251.240.227/jspui/handle/123456789/1186 | - |
| dc.description | Άρθρο Συνεδρίου--ΑΤΕΙΘ, 2012 | - |
| dc.format.extent | 452Kb | - |
| dc.relation.ispartof | International Conference on Contemporary Marketing Issues (ICCMI) | en |
| dc.rights | Default License | - |
| dc.rights | Το τεκμήριο πιθανώς υπόκειται σε σχετική με τα Πνευματικά Δικαιώματα νομοθεσία | el |
| dc.rights | This item is probably protected by Copyright Legislation | en |
| dc.source.uri | http://195.251.240.227/jspui/handle/123456789/1176 | - |
| dc.source.uri | http://www.mba.teithe.gr/wp-content/uploads/courses/ICCMI2012CONFERENCEPROCEEDINGS.pdf | - |
| dc.subject | Decision framing | en |
| dc.subject | Framing effects | en |
| dc.subject | Prospect theory | en |
| dc.subject | Διαμόρφωση Απόφασης | el |
| dc.subject | Επιπτώσεις Διαμόρφωσης | el |
| dc.subject | Προοπτική Θεωρίας | el |
| dc.title | Consumer Choice Based on Reasons: The Case of Framing Effects | en |
| heal.type | conferenceItem | - |
| heal.type.en | Conference presentation | en |
| heal.type.en | Conference presentation | en |
| heal.dateAvailable | 2016-05-24T16:00:36Z | - |
| heal.language | en | - |
| heal.access | free | - |
| heal.recordProvider | Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων | el |
| heal.publicationDate | 2012-06 | - |
| heal.bibliographicCitation | Tarnanidis, T. & Tarnanidis, Y., 2012, 'Consumer Choice Based on Reasons: The Case of Framing Effects', ICCMI, 13 – 15 June 2012 Thessaloniki, Greece, Alexander Technological Educational Institute (ATEI) of Thessaloniki, Thessaloniki, pp. 36-40. | en |
| heal.abstract | This paper examines three types of framing effects, namely the attribute framing, the goal framing and the risky choice framing. Those three types of framing effects involve the rewording of descriptions of attributes and have a direct effect and impact on people’s choices. Data was collected into two stages from 52 participants. The different framing types were examined by using a within subjects design that provided participants the positive and the negative conditions of each framing task. The results showed that there exists a partial inter-correlation between the three categories of framing effects and that individuals manipulate the perceived gains or losses based on the framing causes of each scenario. The findings contribute refreshing insights into the framing arena, empirically. | en |
| heal.publisher | Bucks New University | en |
| heal.publisher | Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing | en |
| heal.fullTextAvailability | true | - |
| heal.conferenceName | International Conference on Contemporary Marketing Issues (ICCMI) | en |
| heal.conferenceItemType | full paper | - |
| heal.type.el | Δημοσίευση σε συνέδριο | el |
| heal.type.el | Δημοσίευση σε συνέδριο | el |
| Appears in Collections: | ICCMI (2012) | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Tarnanidis_Tarnanidis_Consumer_Choice_Based_on_Reasons.pdf | 451.97 kB | Adobe PDF | View/Open |
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