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This paper examines three types of framing effects, namely the attribute framing, the goal framing and the risky choice framing. Those three types of framing effects involve the rewording of descriptions of attributes and have a direct effect and impact on people’s choices. Data was collected into two stages from 52 participants. The different framing types were examined by using a within subjects design that provided participants the positive and the negative conditions of each framing task. The results showed that there exists a partial inter-correlation between the three categories of framing effects and that individuals manipulate the perceived gains or losses based on the framing causes of each scenario. The findings contribute refreshing insights into the framing arena, empirically.