Consumer Choice Based on Reasons: The Case of Framing Effects (Conference presentation)
Tarnanidis, T./ Tarnanidis, Y./ Ταρνανίδης, Τ./ Ταρνανίδης, Υ.
This paper examines three types of framing effects, namely the attribute framing, the goal framing and
the risky choice framing. Those three types of framing effects involve the rewording of descriptions of attributes and
have a direct effect and impact on people’s choices. Data was collected into two stages from 52 participants. The
different framing types were examined by using a within subjects design that provided participants the positive and the
negative conditions of each framing task. The results showed that there exists a partial inter-correlation between the
three categories of framing effects and that individuals manipulate the perceived gains or losses based on the framing
causes of each scenario. The findings contribute refreshing insights into the framing arena, empirically.
| Institution and School/Department of submitter: | Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων |
| Keywords: | Decision framing;Framing effects;Prospect theory;Διαμόρφωση Απόφασης;Επιπτώσεις Διαμόρφωσης;Προοπτική Θεωρίας |
| Citation: | International Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece |
| Description: | Άρθρο Συνεδρίου--ΑΤΕΙΘ, 2012 |
| URI: | http://195.251.240.227/jspui/handle/123456789/1186 |
| Publisher: | Bucks New University Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing |
| Item type: | conferenceItem |
| Submission Date: | 2016-05-24T16:00:36Z |
| Item language: | en |
| Item access scheme: | free |
| Institution and School/Department of submitter: | Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων |
| Publication date: | 2012-06 |
| Bibliographic citation: | Tarnanidis, T. & Tarnanidis, Y., 2012, 'Consumer Choice Based on Reasons: The Case of Framing Effects', ICCMI, 13 – 15 June 2012 Thessaloniki, Greece, Alexander Technological Educational Institute (ATEI) of Thessaloniki, Thessaloniki, pp. 36-40. |
| Abstract: | This paper examines three types of framing effects, namely the attribute framing, the goal framing and the risky choice framing. Those three types of framing effects involve the rewording of descriptions of attributes and have a direct effect and impact on people’s choices. Data was collected into two stages from 52 participants. The different framing types were examined by using a within subjects design that provided participants the positive and the negative conditions of each framing task. The results showed that there exists a partial inter-correlation between the three categories of framing effects and that individuals manipulate the perceived gains or losses based on the framing causes of each scenario. The findings contribute refreshing insights into the framing arena, empirically. |
| Publisher: | Bucks New University Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing |
| Conference name: | International Conference on Contemporary Marketing Issues (ICCMI) |
| Type of the conference item: | full paper |
| Appears in Collections: | ICCMI (2012) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Tarnanidis_Tarnanidis_Consumer_Choice_Based_on_Reasons.pdf | 451.97 kB | Adobe PDF | View/Open |
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