Eureka! Institutional Repository

This dissertation was formed for the needs of the Master Degree Program on Administration and Organization of Educational Units appertained to Business Administration Department of Alexander Technological Educational Institute of Thessaloniki. The subject of this study is initially the development of a business plan of a nonpublic primary educational unit and afterwards the research about the viability of the organization for the next five years. The dissertation starts with a detailed description of the historical development of private education in Greece. Consequently, an analysis of the company is made concerning the vision and the mission of the organization, the educational services which will offer, the financial statement and the environment in which it is going to operate. Moreover, a research about the meaning of Marketing is being made and the way in which it can be implemented in the field of education is presented. In addition, a description of the strategic marketing plan is following which includes the targets of Marketing with the corresponding strategies by the implementation of which the fulfillment of the goals becomes more possible. The study continues with a reference to the strategic analysis of the educational unit which includes the internal and external analysis (Swot Analysis). At this point, there is an analysis of the strengths and weaknesses of the organization as well as of the opportunities and threats it is going to deal with. It could be a mistake not to mention in this study the importance of the Marketing Mix which is a very important ingredient for the business plan to success. Finally, in the last part of the dissertation a research about the viability of the organization is being made based on the presentation of the expected corporate earnings and expenses for the next five years