Eureka! Institutional Repository

In this thesis we conducted a survey of secondary and primary data, entitled: “Digital Marketing: Study of Mailchimp service". The main points of the research are the contribution of marketing to tourism and specifically how Digital Marketing contributes to this. Also, it was deemed necessary, use the Mailchimp program to achieve the goal. Initially, we examined the attitude of customers who had received the e-mails and how these are helping as a means of communicating on the internet for better cooperation between businesses, producers and consumers at the same time. Further, it was necessary to investigate the nature of the tourist product, the key concepts of marketing, the marketing mix and Direct Marketing, the contribution of Social Media Marketing to the proper management of Word of Mouth. In addition, the reader of the study will understand how E-mail Marketing works in modern society, which the e-mail tools are, and how the travel agents of Mailchimp program should be used. In conclusion, tour operators will have to serve and organize the desires of their customers. In conclusion, tour operators should serve and organize the customers’ desires. Therefore, businesses need to embed computer systems to analyze consumer’s behavior. Now they have penetrated into the client's mind, implement efficient marketing strategies, actions and tactics, in order to gain sovereignty in their industry. Consequently, it seems that tour operators should constantly evolve their electronic services and to develop their relationships with the profitable customers, to maintain the competitive advantage in the tourism industry that way. Finally, the study concludes that advertising campaigns that promote a company's website traffic and brand reinforcement are more efficient than those aimed at selling a productservice directly.