Digital Marketing: Μελέτη των υπηρεσιών του Mailchimp (Bachelor thesis)
Μπαντής, Αντώνιος/ Μπρέγκασι, Μπεσμίρ/ Τριανταφύλλου, Παναγιώτης
In this thesis we conducted a survey of secondary and primary data, entitled: “Digital
Marketing: Study of Mailchimp service". The main points of the research are the
contribution of marketing to tourism and specifically how Digital Marketing contributes to
this. Also, it was deemed necessary, use the Mailchimp program to achieve the goal.
Initially, we examined the attitude of customers who had received the e-mails and how
these are helping as a means of communicating on the internet for better cooperation
between businesses, producers and consumers at the same time. Further, it was necessary
to investigate the nature of the tourist product, the key concepts of marketing, the
marketing mix and Direct Marketing, the contribution of Social Media Marketing to the
proper management of Word of Mouth. In addition, the reader of the study will understand
how E-mail Marketing works in modern society, which the e-mail tools are, and how the
travel agents of Mailchimp program should be used. In conclusion, tour operators will
have to serve and organize the desires of their customers. In conclusion, tour operators
should serve and organize the customers’ desires. Therefore, businesses need to embed
computer systems to analyze consumer’s behavior. Now they have penetrated into the
client's mind, implement efficient marketing strategies, actions and tactics, in order to gain
sovereignty in their industry. Consequently, it seems that tour operators should constantly
evolve their electronic services and to develop their relationships with the profitable
customers, to maintain the competitive advantage in the tourism industry that way.
Finally, the study concludes that advertising campaigns that promote a company's website
traffic and brand reinforcement are more efficient than those aimed at selling a productservice
directly.
Institution and School/Department of submitter: | Σχολή Διοίκησης & Οικονομίας/ Τμήμα Διοίκησης Επιχειρήσεων > Κατεύθυνση Μάρκετινγκ |
Subject classification: | Internet marketing Μάρκετινγκ στο Διαδίκτυο |
Keywords: | μάρκετινγκ;marketing;υπηρεσίες mailchimp |
Description: | Πτυχιακή εργασία--Σχολή Διοίκησης & Οικονομίας--Τμήμα Διοίκησης Επιχειρήσεων > Κατεύθυνση Μάρκετινγκ, 2017--9009 |
URI: | http://195.251.240.227/jspui/handle/123456789/12099 |
Table of contents: | ΠΕΡΙΕΧΟΜΕΝΑ ΚΑΤΑΛΟΓΟΣ ΕΙΚΟΝΩΝ ......................................................................................... 4 ΚΑΤΑΛΟΓΟΣ ΠΙΝΑΚΩΝ ......................................................................................... 5 ΕΥΧΑΡΙΣΤΙΕΣ ............................................................................................................ 6 ABSTRACT .................................................................................................................. 7 ΠΕΡΙΛΗΨΗ.................................................................................................................. 8 ΕΙΣΑΓΩΓΗ .................................................................................................................. 9 ΤΟΥΡΙΣΜΟΣ ............................................................................................................. 10 Εισαγωγή ............................................................................................................... 10 Τουριστικό Προϊόν ................................................................................................ 11 Τουριστικοί Πράκτορες ......................................................................................... 12 ΜΑΡΚΕΤΙΝΓΚ .......................................................................................................... 14 Παραδοσιακό Μάρκετινγκ ..................................................................................... 14 Digital Marketing ................................................................................................. 16 E-commerce .......................................................................................................... 18 ΜΙΓΜΑ ΠΡΟΩΘΗΣΗΣ ............................................................................................ 20 Εισαγωγή ............................................................................................................... 20 DIRECT MARKETING ........................................................................................... 24 Η έννοια του direct marketing .............................................................................. 24 Τα μέσα του άμεσου μάρκετινγκ και η λειτουργικότητά του ................................... 25 Τα πλεονεκτήματα και τα μειονεκτήματα του Direct Marketing ........................... 26 ΠΛΕΟΝΕΚΤΗΜΑΤΑ ............................................................................................. 27 ΜΕΙΩΝΕΚΤΗΜΑΤΑ .............................................................................................. 27 SOCIAL MEDIA MARKETING ............................................................................. 28 Εισαγωγή ............................................................................................................... 28 WORD OF MLOUTH ............................................................................................... 32 Ορισμός ................................................................................................................. 32 Η Λειτουργία του ................................................................................................... 34 Η έννοια του EWOM ............................................................................................. 35 Θετικές και αρνητικές επιπτώσεις του WOM ........................................................ 36 E-MAIL MARKETING ............................................................................................ 37 3 ΕΡΓΑΛΕΙΑ E-MAIL MARKETING ....................................................................... 43 Sendblaster ........................................................................................................... 43 EmailSYSTEM ...................................................................................................... 44 Pachutzu ............................................................................................................... 46 GetResponse ......................................................................................................... 46 AWeber ................................................................................................................. 48 MailChimp ............................................................................................................ 49 ΣΥΓΚΕΝΤΡΩΣΗΠΡΩΤΟΓΕΝΩΝΣΤΟΙΧΕΙΩΝ ................................................. 51 ΑΝΑΛΥΣΗΑΠΟΤΕΛΕΣΜΑΤΩΝ .......................................................................... 68 Πρώτη διαφήμιση .................................................................................................. 68 Δεύτερη διαφήμιση ................................................................................................ 70 Τρίτη διαφήμιση .................................................................................................... 72 Τέταρτη διαφήμιση ................................................................................................ 74 ΣΥΓΚΡΙΣΗ ΤΩΝ ΔΙΑΦΗΜΙΣΕΩΝ ........................................................................ 76 Σύγκριση μεταξύ πρώτης και δεύτερης διαφήμισης ............................................... 76 Σύγκριση μεταξύ τρίτης και τέταρτης διαφήμισης .................................................. 77 Σύγκριση μεταξύ πρώτης-δεύτερης και τρίτης-τέταρτης διαφήμισης ..................... 78 ΣΥΜΠΕΡΑΣΜΑΤΑ .................................................................................................. 81 ΠΕΡΙΟΡΙΣΜΟΙ ΤΗΣ ΕΡΕΥΝΑΣ. ........................................................................... 84 Προτάσεις για μελλοντική έρευνα .......................................................................... 84 ΒΙΒΛΙΟΓΡΑΦΙΑ ....................................................................................................... 85 |
Appears in Collections: | (πρωην) Τμήμα Τουριστικών Επιχειρήσεων |
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