Catering as a Marketing Tool of the Restaurant Business (Conference presentation)
Popova, D.
The catering is a development form of restaurant concept of the business, which should maintain the dynamics of
the sector on the one hand, and on the other should contribute to better quality of the experience and food consumption.
Catering might be an effective marketing tool of a restaurant business along with the menu, the word-of-mouth and the
restaurant staff. The aim of this paper is some specific characteristics of the catering as a marketing tool to be pointed, as
well as possibilities for enriching the restaurant concept of a catering enterprise to be held out (after the example of Capitol
Restaurant in Varna, Bulgaria).The used approach in the paper is based on: a case study of Capitol Restaurant’s
experience in catering business and an advanced discussion in Bulgarian specialized publications about problems in
catering and restaurant business.
| Institution and School/Department of submitter: | Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων |
| Keywords: | Catering;Restaurant product;Marketing tool;Τροφοδοσία;Προιόντα εστιατορίου;Εργαλείο μάρκετινγκ |
| Citation: | International Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece |
| Description: | Άρθρο Συνεδρίου--ΑΤΕΙΘ, 2012 |
| URI: | http://195.251.240.227/jspui/handle/123456789/1228 |
| Publisher: | Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing Bucks New University |
| Item type: | conferenceItem |
| Submission Date: | 2016-05-31T13:55:04Z |
| Item language: | en |
| Item access scheme: | free |
| Institution and School/Department of submitter: | Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων |
| Publication date: | 2012-06 |
| Bibliographic citation: | Popova, D., 2012, 'Catering as a Marketing Tool of the Restaurant Business', ICCMI, 13 – 15 June 2012 Thessaloniki, Greece, Alexander Technological Educational Institute (ATEI) of Thessaloniki, Thessaloniki, pp. 304-307. |
| Abstract: | The catering is a development form of restaurant concept of the business, which should maintain the dynamics of the sector on the one hand, and on the other should contribute to better quality of the experience and food consumption. Catering might be an effective marketing tool of a restaurant business along with the menu, the word-of-mouth and the restaurant staff. The aim of this paper is some specific characteristics of the catering as a marketing tool to be pointed, as well as possibilities for enriching the restaurant concept of a catering enterprise to be held out (after the example of Capitol Restaurant in Varna, Bulgaria).The used approach in the paper is based on: a case study of Capitol Restaurant’s experience in catering business and an advanced discussion in Bulgarian specialized publications about problems in catering and restaurant business. |
| Publisher: | Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing Bucks New University |
| Conference name: | International Conference on Contemporary Marketing Issues (ICCMI) |
| Type of the conference item: | full paper |
| Appears in Collections: | ICCMI (2012) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Popova_Catering_as_a_Marketing_Tool.pdf | 482.83 kB | Adobe PDF | View/Open |
Please use this identifier to cite or link to this item:
This item is a favorite for 0 people.
http://195.251.240.227/jspui/handle/123456789/1228
This item is licensed under a Creative Commons License
