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This thesis is about the investigation of the attitudes,that students have about social media and in what extent social media affect their buying behavior.It took part,for the students,in Alexander Technological Educational Institute of Thessaloniki,in University of Macedonia and in Aristotle University of Thessaloniki,during May and September of 2015 .formed as a poll in a sample of 150 students. In the first chapter,we see the presentation of the review of the bibliography ,in other words secondary research.In the second chapter,the preliminary part of the research is analyzed,that includes the Incentive,the Problem of Management Marketing,the Problem of Marketing Research,the Subject of the Research,the purpose, the specialization of the information and the objectives of the research(the general target and the specific objectives) and the Methodology of the research and the questionnaire.The third chapter includes the results that came of the data processing.The fourth chapter presents the study of double entry tables and the fifth chapter follows,with the conclusions of the research,the suggestions and the restrictions.