Tourism Destination Image (TDI) on the Fringe (Conference presentation)

Szamosi, L.T./ Papadopoulos, N./ Elliot, S./ Silagava, N./ Παπαδόπουλος, Ν.


Fringe tourism is an understudied, but growing, segment of the tourism industry and research. This exploratory study seeks to extend Tourism Destination Image (TDI) research to a developing country context. Perceptions of three countries in the South Caucasus region were evaluated by young respondents, who are viewed as ‘most likely’ to engage in fringe tourism, and who also live in nearby developing regions. Analysis of cognitive and affective constructs showed generally lukewarm perceptions for the target countries. Importance-performance (perception) analysis showed strong relationships between optimal and perceived TDI, which is critical in attracting tourists, with the target countries’ performance scores most often lower than the importance of the same attributes. The findings suggest the need for more research on fringe destinations (especially those in developing countries), and point to joint cross-country campaigns toward culturally-near regions as possible strategies for the target countries to improve their TDI.
Institution and School/Department of submitter: Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων
Keywords: Tourism destination image;Fringe tourism;South Caucasus;Developing countries;Εικόνα τουριστικού προορισμού;Νότιος Καυκασός;Αναπτυσσόμενες χώρες
Citation: International Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece
Description: Άρθρο Συνεδρίου--ΑΤΕΙΘ, 2012
URI: http://195.251.240.227/jspui/handle/123456789/1248
Publisher: Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing
Bucks New University
Item type: conferenceItem
Submission Date: 2016-06-10T23:30:44Z
Item language: en
Item access scheme: free
Institution and School/Department of submitter: Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων
Publication date: 2012-06
Bibliographic citation: Szamosi, L.T., Papadopoulos, N., Elliot, S. & Silagava, N., 2012, 'Tourism Destination Image (TDI) on the Fringe', ICCMI, 13 – 15 June 2012 Thessaloniki, Greece, Alexander Technological Educational Institute (ATEI) of Thessaloniki, Thessaloniki, pp. 669-671.
Abstract: Fringe tourism is an understudied, but growing, segment of the tourism industry and research. This exploratory study seeks to extend Tourism Destination Image (TDI) research to a developing country context. Perceptions of three countries in the South Caucasus region were evaluated by young respondents, who are viewed as ‘most likely’ to engage in fringe tourism, and who also live in nearby developing regions. Analysis of cognitive and affective constructs showed generally lukewarm perceptions for the target countries. Importance-performance (perception) analysis showed strong relationships between optimal and perceived TDI, which is critical in attracting tourists, with the target countries’ performance scores most often lower than the importance of the same attributes. The findings suggest the need for more research on fringe destinations (especially those in developing countries), and point to joint cross-country campaigns toward culturally-near regions as possible strategies for the target countries to improve their TDI.
Publisher: Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing
Bucks New University
Conference name: International Conference on Contemporary Marketing Issues (ICCMI)
Type of the conference item: full paper
Appears in Collections:ICCMI (2012)

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