How Important are Web-Site Attributes in E-Retailing? (Conference presentation)
Bozbay, Z.
It is crucial for e-retailers to understand the way in which consumers shop online through their web-sites. Eretailers
should formulate their strategies by focusing on perceptions of consumers towards web-site attributes in order to
be successful. This study is in the forefront of examining consumer’s perceptions and their visiting behavior related to a gift
e-retailer in Turkey. It seeks to identify the dimensions of web-site attributes and to examine the effects of consumers’ website
attributes perceptions on their intention to visit. The survey was conducted on 360 internet consumers. The results
revealed that all dimensions of web-site attributes, respectively; fun, ease of use, reliability, interactivity, security and
personality had effects on intention to visit.
| Institution and School/Department of submitter: | Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων |
| Keywords: | Internet marketing;E-retailing;Web-site attributes;Consumer perceptions;Intention to visit;Regression analysis;Διαδικτυακό μάρκετινγκ;Ηλεκτρονικό λιανικό εμπόριο;Χαρακτηριστικά ιστοσελίδας;Καταναλωτικές αντίληψεις;Πρόθεση επίσκεψης;Ανάλυση Παλινδρόμησης |
| Citation: | International Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece |
| Description: | Άρθρο Συνεδρίου--ΑΤΕΙΘ, 2012 |
| URI: | http://195.251.240.227/jspui/handle/123456789/1252 |
| Publisher: | Bucks New University Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing |
| Item type: | conferenceItem |
| Submission Date: | 2016-06-13T10:03:23Z |
| Item language: | en |
| Item access scheme: | free |
| Institution and School/Department of submitter: | Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων |
| Publication date: | 2012-06 |
| Bibliographic citation: | Bozbay, Z., 2012, 'How Important are Web-Site Attributes in E-Retailing?', ICCMI, 13 – 15 June 2012 Thessaloniki, Greece, Alexander Technological Educational Institute (ATEI) of Thessaloniki, Thessaloniki, pp. 455-460 |
| Abstract: | It is crucial for e-retailers to understand the way in which consumers shop online through their web-sites. Eretailers should formulate their strategies by focusing on perceptions of consumers towards web-site attributes in order to be successful. This study is in the forefront of examining consumer’s perceptions and their visiting behavior related to a gift e-retailer in Turkey. It seeks to identify the dimensions of web-site attributes and to examine the effects of consumers’ website attributes perceptions on their intention to visit. The survey was conducted on 360 internet consumers. The results revealed that all dimensions of web-site attributes, respectively; fun, ease of use, reliability, interactivity, security and personality had effects on intention to visit. |
| Publisher: | Bucks New University Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing |
| Conference name: | International Conference on Contemporary Marketing Issues (ICCMI) |
| Type of the conference item: | full paper |
| Appears in Collections: | ICCMI (2012) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Bozbay_How_Important_are_Web-Site_Attributes.pdf | 500.17 kB | Adobe PDF | View/Open |
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