Eureka! Institutional Repository

It is crucial for e-retailers to understand the way in which consumers shop online through their web-sites. Eretailers should formulate their strategies by focusing on perceptions of consumers towards web-site attributes in order to be successful. This study is in the forefront of examining consumer’s perceptions and their visiting behavior related to a gift e-retailer in Turkey. It seeks to identify the dimensions of web-site attributes and to examine the effects of consumers’ website attributes perceptions on their intention to visit. The survey was conducted on 360 internet consumers. The results revealed that all dimensions of web-site attributes, respectively; fun, ease of use, reliability, interactivity, security and personality had effects on intention to visit.