Consumer Support for CSR: A Case of Urban Educated Youth of Pakistan (Conference presentation)

Ghani, U.


Corporate Social Responsibility has gained increased attention from both the researchers and practitioners during the last two decades. CSR has been found to improve companies’ image and customer loyalty in the developed countries but in developing countries, consumers are mostly unaware and unsupportive towards it. However, based on the similarities between the urban global youth and a strong support for CSR in the developed world, it can be argued that the urban youth in the developing countries may also be supportive of CSR. This study attempted to explore whether or not young consumers from urban areas of Pakistan are supportive of CSR. Results of the study are quite similar to the findings in developed countries and there exists a support for the CSR activities of the firms among the urban youth of Pakistan.
Institution and School/Department of submitter: Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων
Keywords: Corporate social responsibility;Developing country;Pakistan;Consumer support;Urban youth;Εταιρική κοινωνική ευθύνη;Αναπτυσσόμενη χώρα;Πακιστάν;Υποστήριξη των καταναλωτών;Αστική νεολαία
Citation: International Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece
Description: Άρθρο Συνεδρίου--ΑΤΕΙΘ, 2012
URI: http://195.251.240.227/jspui/handle/123456789/1260
Publisher: Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing
Bucks New University
Item type: conferenceItem
Submission Date: 2016-06-13T19:37:56Z
Item language: en
Item access scheme: free
Institution and School/Department of submitter: Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων
Publication date: 2012-06
Bibliographic citation: Ghani, U., 2012, 'Consumer Support for CSR: A Case of Urban Educated Youth of Pakistan', ICCMI, 13 – 15 June 2012 Thessaloniki, Greece, Alexander Technological Educational Institute (ATEI) of Thessaloniki, Thessaloniki, pp. 510-513.
Abstract: Corporate Social Responsibility has gained increased attention from both the researchers and practitioners during the last two decades. CSR has been found to improve companies’ image and customer loyalty in the developed countries but in developing countries, consumers are mostly unaware and unsupportive towards it. However, based on the similarities between the urban global youth and a strong support for CSR in the developed world, it can be argued that the urban youth in the developing countries may also be supportive of CSR. This study attempted to explore whether or not young consumers from urban areas of Pakistan are supportive of CSR. Results of the study are quite similar to the findings in developed countries and there exists a support for the CSR activities of the firms among the urban youth of Pakistan.
Publisher: Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing
Bucks New University
Conference name: International Conference on Contemporary Marketing Issues (ICCMI)
Type of the conference item: full paper
Appears in Collections:ICCMI (2012)

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