Towards the Development of a Scale for Consciousness for Fair Consumption (Conference presentation)

Peyer, M./ Balderjahn, I./ Paulssen, M.


The article focuses on fair consumption as one important aspect of ethical consumption. Our study presents aconceptualization and empirical testing of a newscale for consciousness for fair consumption (CFC), defined as a latent disposition of consumers to prefer products that are produced and traded in compliance withfairlabor andbusinesspractices. Results demonstrate reliability and validity of the CFC construct and significant differences to other aspects of ethical consumption such as ecological concern and moral reasoning. Furthermore we can show substantial and significant effects for CFC on both intention to purchase and actual purchase of fair trade products. This aspect has been neglected in existing research.In contrast ecological concern and moral reasoning were only marginally able to explain intended and actual consumption of fair trade products.
Institution and School/Department of submitter: Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων
Keywords: Ethical consumption;Fairtrade;Scale development;Structural equation modeling;Ηθικές κατανάλωσης;Δίκαιη συναλλαγή;Μοντέλο διαρθρωτικών εξισώσεων
Citation: International Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece
Description: Άρθρο Συνεδρίου--ΑΤΕΙΘ, 2012
URI: http://195.251.240.227/jspui/handle/123456789/1262
Publisher: Bucks New University
Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing
Item type: conferenceItem
Submission Date: 2016-06-14T08:52:22Z
Item language: en
Item access scheme: free
Institution and School/Department of submitter: Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων
Publication date: 2012-06
Bibliographic citation: Peyer, M., Balderjahn, I. & Paulssen, M., 2012, 'Towards the Development of a Scale for Consciousness for Fair Consumption', ICCMI, 13 – 15 June 2012 Thessaloniki, Greece, Alexander Technological Educational Institute (ATEI) of Thessaloniki, Thessaloniki, pp. 520-526
Abstract: The article focuses on fair consumption as one important aspect of ethical consumption. Our study presents aconceptualization and empirical testing of a newscale for consciousness for fair consumption (CFC), defined as a latent disposition of consumers to prefer products that are produced and traded in compliance withfairlabor andbusinesspractices. Results demonstrate reliability and validity of the CFC construct and significant differences to other aspects of ethical consumption such as ecological concern and moral reasoning. Furthermore we can show substantial and significant effects for CFC on both intention to purchase and actual purchase of fair trade products. This aspect has been neglected in existing research.In contrast ecological concern and moral reasoning were only marginally able to explain intended and actual consumption of fair trade products.
Publisher: Bucks New University
Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing
Conference name: International Conference on Contemporary Marketing Issues (ICCMI)
Type of the conference item: full paper
Appears in Collections:ICCMI (2012)

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